TUI AG

TUI AG, operating as TUI Group, is a German multinational leisure, travel, and tourism company recognized as the world's largest in its sector. Headquartered in Hanover, it provides integrated services to approximately 21 million customers annually, covering the entire tourism value chain from a single source. Key offerings include over 400 hotels and resorts under premium brands like RIU, TUI Blue, and Robinson; 16 cruise ships across TUI Cruises, Hapag-Lloyd Cruises, and Marella Cruises; and five airlines with more than 130 modern aircraft operating under TUI fly and TUI Airways brands. The company also manages leading tour operators, online platforms, and around 1,200 travel agencies across Europe. Originally rooted in industrial activities as Preussag AG since 1923, TUI AG pivoted to tourism in the late 1990s, evolving through mergers and expansions. It emphasizes digital transformation, sustainability via the TUI Care Foundation, and global responsibility in economic, ecological, and social domains, significantly influencing the international tourism industry.