Beiersdorf AG

Beiersdorf AG is a prominent multinational company in the consumer goods sector, primarily known for its skin and body care products. Established in 1882, the company has a long-standing reputation for innovation and quality within the personal care industry. Beiersdorf AG owns several well-known brands, including NIVEA, Eucerin, and La Prairie, which are staple products in skincare routines across the globe. The company's primary function is to develop, produce, and market these products to meet the diverse needs of consumers. Headquartered in Hamburg, Germany, Beiersdorf AG operates a robust global network, distributing products in over 160 countries. This extensive reach underscores its significant role in the skincare segment of the personal care market. Apart from consumer products, Beiersdorf also engages in adhesive technologies through its Tesa division, supplying essential products for both industrial and consumer use. As a key player in the market, Beiersdorf AG continuously invests in research and development to drive product innovation, maintain consumer trust, and position itself strategically within the ever-evolving competitive landscape of the personal care industry.