Elf Beauty Inc.

NEW YORK and NEW ORLEANS, March 6, 2026 /PRNewswire/ -- Former Attorney General of Louisiana, Charles C. Foti, Jr., Esq., a partner at the law firm of Kahn Swick & Foti, LLC ("KSF"), announces that KSF has commenced an investigation into e.l.f. Beauty, Inc. ("ELF" or the "Company") (NYSE: ELF).

On November 20, 2024, Muddy Waters Research reported a myriad of allegations against the Company, including that: (i) it had materially overstated revenue over the past three quarters; (ii) in Q2 FY24, it realized its growth narrative was in trouble as its inventory built; (iii) it then began reporting inflated revenue and profits resulting in its reported inventory also appearing materially inflated; and (iv) the Company concealed its inventory challenges from investors by falsely attributing its rising inventory levels to changes in its sourcing practices rather than the true cause of insufficient sales. Then, on February 6, 2025, the Company released its fiscal Q3 2025 results and provided fiscal 2025 outlook that confirmed the weaknesses identified in the report, including softer consumption trends and slower new product launches.

KSF's investigation is focusing on whether e.l.f. Beauty's officers and/or directors breached their fiduciary duties to its shareholders or otherwise violated state or federal laws. 

If you have information that would assist KSF in its investigation, or have been a long-term holder of e.l.f. Beauty shares and would like to discuss your legal rights, you may, without obligation or cost to you, call toll-free at 1-833-938-0905 or email KSF Managing Partner Lewis Kahn (lewis.kahn@ksfcounsel.com), or visit https://www.ksfcounsel.com/cases/nyse-elf/ to learn more.

About Kahn Swick & Foti, LLC

KSF, whose partners include former Louisiana Attorney General Charles C. Foti, Jr., is one of the nation's premier boutique securities litigation law firms. This past year, KSF was ranked by SCAS among the top 10 firms nationally based upon total settlement value. KSF serves a variety of clients, including public and private institutional investors, and retail investors - in seeking recoveries for investment losses emanating from corporate fraud or malfeasance by publicly traded companies. KSF has offices in New York, Delaware, California, Louisiana, Chicago, and a representative office in Luxembourg.

TOP 10 Plaintiff Law Firms - According to ISS Securities Class Action Services

To learn more about KSF, you may visit www.ksfcounsel.com.

Contact:

Kahn Swick & Foti, LLC

Lewis Kahn, Managing Partner

lewis.kahn@ksfcounsel.com

1-877-515-1850

1100 Poydras St., Suite 960

New Orleans, LA 70163

CONNECT WITH US: Facebook || Instagram || YouTube || TikTok || LinkedIn

View original content to download multimedia:https://www.prnewswire.com/news-releases/elf-beauty-investigation-initiated-kahn-swick--foti-llc-investigates-the-officers-and-directors-of-elf-beauty-inc---elf-302707306.html

SOURCE Kahn Swick & Foti, LLC

Beloved skincare and body care brand expands access to Canadian consumers with new product offerings

TORONTO, Nov. 18, 2025 /CNW/ - Naturium, the clinically effective, biocompatible skincare brand known for marrying high-performance ingredients with innovative formulations, is now available online on Amazon Canada. This marks the first time Canadian consumers can shop Naturium's range of skincare and body care products conveniently through Amazon.ca.

Since its debut, Naturium has built a devoted following for its science-backed, accessible approach to skincare that delivers results. The brand's expansion into Amazon Canada reinforces its mission to make effective, results-driven formulas more easily available to consumers throughout Canada -- an initiative that aligns with Naturium's new "Every One, Every Where, Every Day" campaign.

"Every One, Every Where, Every Day" is Naturium's first-ever brand campaign and emphasizes that consistency is the key to skin you love. The campaign celebrates the accessibility of science-backed, high-performance skincare that is biocompatible -- meaning it works in harmony with the skin's natural biology -- empowering everyone to build simple, effective routines they can rely on daily.

New and bestselling products now available to Canadian consumers include:

• Alpha Arbutin Serum 2% ($41.50 CAD) – Your new go-to for brighter, more even-looking skin tone. This concentrated serum helps fade the look of dark spots for a radiant, balanced complexion.
  
  
  
  
• Fermented Rice Enzyme Cleanser ($35 CAD) – A gentle daily cleanser formulated with micro powders and fruit enzymes to help softly exfoliate, leaving skin feeling smooth and refreshed.
  
  
  
  
• Fermented Camellia Creamy Cleansing Oil ($36.88 CAD) – A luxurious, creamy cleansing oil that effortlessly melts away makeup, SPF, and impurities while leaving skin feeling soft & nourished.
  
  
  
  
• Intense Overnight Sleeping Cream ($46.25 CAD) – A cushiony overnight cream that hydrates and moisturizes for a well-rested glow by morning.
  
  
  
  
• Marshmallow Root Barrier Balm ($46.25 CAD) – A rich, dense balm designed to provide an occlusive barrier to help lock in moisture with soothing, plant-based ingredients.
  
  
  
  
• Phyto-Glow Lip Balm ($17.49 CAD) – A buttery-soft balm that hydrates lips and adds a glossy finish. Now available in new shades: Camelia, Chai, Spice, and Mocha.
  
  
  
  
• The Glow Getter Multi-Oil Body Butter ($36.24 CAD) – A whipped, multi-oil body butter that deeply conditions and hydrates for smoother-feeling, firmer-looking skin.
  
  
  
  
• The Smoother Glycolic Body Lotion ($31.25 CAD) – A gently exfoliating body lotion that resurfaces skin, helping to reduce roughness and the appearance of discoloration for a soft, even glow.
  
  
  
  
• The Smoother Glycolic Body Wash ($31.25 CAD) – The brand's viral exfoliating body wash that helps resurface skin while providing a gentle cleanse and hydration.
  
  
  
  
• Vitamin C Complex Serum ($41.50 CAD) – A brightening powerhouse formulated with a stabilized form of vitamin C that helps skin look more radiant & bright and helps improve appearance of fine lines & wrinkles .

"With our Every One, Every Where, Every Day campaign, we're reaffirming Naturium's belief that consistency is the key to skin you love," says Jake Galtere, Chief Marketing Officer at Naturium. "Expanding to Amazon Canada is a natural next step in making high-performance, biocompatible formulas even more accessible. It's about empowering everyone to create a routine that supports their unique skin journey - every day."

Naturium's products are available now online in Canada at Amazon Canada.

About Naturium

Founded by Susan Yara in 2019, Naturium brings the science of consistent skincare to every one, every where, every day. The brand's biocompatible and dermatologist-tested formulas are suitable for all skin types blending natural botanicals with potent actives for high performance at an accessible price point. Naturium has pioneered facial and body care innovations. All products are, vegan, paraben-free, and double-certified by Leaping Bunny and PETA as cruelty-free. Naturium was acquired by e.l.f. Beauty in 2023, and the products are available at Naturium.com, at Shoppers Drug Mart in-store and online, and online through Amazon Canada.

For more information, visit www.naturium.com or shop Naturium's full assortment online at Amazon Canada.

About e.l.f. Beauty

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. The mission is clear: to make the best of beauty accessible to every eye, lip and face. e.l.f. Beauty and its brands, e.l.f. Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People, NATURIUM and rhode, are led by purpose, driven by results and elevated by superpowers. e.l.f. Beauty offers e.l.f. clean and vegan products, all double-certified by PETA and Leaping Bunny as cruelty free, and proudly stands as the first beauty company with Fair Trade Certified™ facilities. With a kind heart at the center of e.l.f.'s ethos, the company donates 2% of net profits to organizations that make positive impacts.

Learn more at www.elfbeauty.com.

SOURCE NATURIUM