Tilray Brands, Inc.

ISSUED ON BEHALF OF DOSEOLOGY SCIENCES INC.

VANCOUVER, BC, Feb. 13, 2026 /PRNewswire/ -- USANewsGroup.com News Commentary – The global functional food and beverage market is projected to reach approximately $438 billion in 2026, expanding at a 10.65% annual rate as consumers shift away from conventional delivery formats toward targeted, portable alternatives^[1]. That structural pivot is accelerating across the oral pouch category specifically, where nicotine-free and caffeine-based formats are riding a broader modern oral segment forecast to exceed $25 billion by 2030^[2]. Five companies are positioning around this format-driven thesis: Doseology Sciences Inc. (CSE: MOOD) (OTCPK:DOSEF) (FSE: VU70), Kraft Heinz (NASDAQ: KHC), Tilray Brands (NASDAQ: TLRY), Cronos Group (NASDAQ: CRON), and USANA Health Sciences (NYSE: USNA).

Industry analysts project the functional beverage segment alone will climb past $164 billion this year, with energy drinks and wellness-oriented products commanding the fastest growth lanes^[3]. Brands that pair clean-label formulation with novel packaging and direct-to-consumer testing are capturing disproportionate shelf velocity, making product format innovation the primary value driver of the 2026 consumer cycle^[4].

Doseology Sciences Inc. (CSE: MOOD) (OTCPK:DOSEF) (FSE: VU70), recently launched pilot production of caffeine-based energy pouches in January 2026, marking the Feed That Brain brand's entry into the fast-expanding oral pouch category. Based in Kelowna, British Columbia, Doseology Sciences is producing nicotine-free pouches that deliver measured caffeine doses in a compact, portable format, drawing on the same consumer shift that turned tobacco-free nicotine pouches into a multibillion-dollar segment.

The pilot pouches skip the sugar, carbonation, and liquid volume found in conventional energy drinks. A direct-to-consumer test phase is planned to collect customer feedback and operational data ahead of any broader commercial launch.

"This pilot reflects a disciplined and intentional approach to evaluating new product formats within our platform," said Tim Corkum, President and COO of Doseology Sciences. "Feed That Brain brings a strong foundation in functional product design, and this initiative allows us to assess caffeine-based, pouch-format energy delivery under a measured and compliant framework."

The energy pouch program grew out of Doseology Sciences' August 2025 acquisition of the Feed That Brain brand for $400,000, paid entirely through stock issuance. Feed That Brain, a Toronto-based cognitive health label founded by Forbes-recognized entrepreneur Rena R. Dempsey, built its reputation on functional gummies and nootropic supplements designed to support mental performance.

Doseology Sciences also secured Joseph Mimran as Strategic Advisor under a three-year agreement valued at $400,000 in restricted share units. Mimran co-founded Alfred Sung, founded Club Monaco (later acquired by Ralph Lauren), and created the Joe Fresh retail brand. He cited the company's product development process and attention to regulatory compliance as reasons for joining.

Two large market tailwinds support the strategy. Grand View Research projects the global energy drinks market will grow from $79.4 billion in 2024 to $125.1 billion by 2030. The nicotine pouch segment is forecast to climb from $5.4 billion in 2024 to over $25 billion by 2030, reflecting a 29.6% annual growth rate. Rising consumer concern over sugar intake and beverage overconsumption continues to push demand toward alternative caffeine delivery methods.

Doseology Sciences currently distributes Gummies and Collagen products under the Feed That Brain brand across close to 500 Canadian retail locations. Its U.S. subsidiary, Doseology USA Inc., established earlier this year, is working on pouches that blend caffeine with nootropics and adaptogens. The leadership team now includes CEO Chris Jackson, President and COO Tim Corkum, and Strategic Go-to-Market Advisor Patrick Sills.

CONTINUED... Read this and more news for Doseology Sciences at:

https://usanewsgroup.com/2025/12/19/what-comes-after-cigarettes-vapes-and-energy-drinks/ 

Kraft Heinz (NASDAQ: KHC) unveiled the HEINZ KegChup, a limited-edition 114-ounce stainless steel keg of ketchup equipped with an easy-to-dispense spigot, timed for the Super Bowl and positioned as the ultimate game-day companion. The concept was teased on Instagram last fall, generating nearly one million views and over 10,000 waitlist sign-ups.

"On game day, fans unleash their unbridled passion for their teams, and their love for Heinz ketchup is no exception, making it a must have for every watch party spread," said Jaime Mack, Associate Director of Brand Communications for Heinz U.S. at Kraft Heinz. "That's why we're kicking it up a notch with the Heinz KegChup — the ultimate game-day companion."

The KegChup was developed by Kraft Heinz's in-house agency, The Kitchen, with PR handled by the Zeno Group. A broader rollout is planned for the start of the 2026 NFL season, with exclusive pre-order access available at HeinzKegChup.com.

Tilray Brands (NASDAQ: TLRY) (TSX: TLRY) appointed Romano Beverage to manage statewide distribution of its Breckenridge Distillery spirits portfolio across Illinois, covering the full collection including bourbon whiskey, rum, vodka, gin, and the newly launched Mountain Shot. Romano Beverage will leverage its Elmhurst facility and local relationships to support logistics, salesforce coverage, and retail activation.

"Romano Beverage has been a trusted partner, and we greatly value the expertise they bring to the market," said Mike Horan, Executive Vice President of Sales at Breckenridge Distillery, a brand owned by Tilray Brands. "This expanded collaboration positions us to accelerate our growth and solidify our footprint across Illinois."

Breckenridge Distillery has earned more than six Double Golds at the San Francisco World Spirits Competition and was named World's Best Finished Bourbon at the 2024 World Whiskies Awards. Tilray Brands operates over 40 brands across cannabis, beverages, and wellness in more than 20 countries.

Cronos Group (NASDAQ: CRON) (TSX: CRON) launched its premium Lord Jones cannabis brand in Israel, bringing five indoor-grown flower strains to one of the world's most advanced medical cannabis markets. Each batch undergoes a cold-cure process to preserve terpene richness and trichome density before being hand-trimmed and packaged in glass jars.

"Israel has always represented a key market in our borderless product strategy," said Mike Gorenstein, Chairman, President and CEO of Cronos Group. "By introducing Lord Jones to Israeli patients, we are applying our global brand expertise to meet local demand while preserving the craftsmanship, quality standards, and premium identity, which have come to define Lord Jones."

The company plans to expand the Lord Jones brand in Israel with future special edition and limited-run products. The launch advances the company's borderless product strategy alongside its Spinach and PEACE NATURALS brands.

USANA Health Sciences (NYSE: USNA) reported preliminary fiscal year 2025 net sales of approximately $925 million, ahead of its most recently issued guidance of approximately $920 million, while issuing initial fiscal year 2026 net sales guidance of $925 million to $1.0 billion. The outlook includes projected contributions of $140 to $155 million from its Hiya children's health subsidiary and $65 to $80 million from Rise Wellness.

The company expects its core nutritional business to generate $720 to $765 million in fiscal 2026 net sales, reflecting one fewer week compared to fiscal 2025. Rise Wellness, comprising the Rise Bar and Protein Pop brands, experienced meaningful growth in 2025 and is expected to reach breakeven operating margins in fiscal 2026 as it invests in strategic activities to drive future growth.

Article Source: https://usanewsgroup.com/2025/12/19/what-comes-after-cigarettes-vapes-and-energy-drinks/ 

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DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. USANewsGroup.com is a wholly-owned subsidiary of Market IQ Media Group, Inc. ("MIQ"). "). This article is being distributed for Maynard Communications ("MAY"), who has been paid a fee for an advertising campaign. MIQ has not been paid a fee for Doseology Sciences. Inc. advertising or digital media, but expects to be paid a fee from ("MAY"). There may be 3rd parties who may have shares of Doseology Sciences Inc., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ own shares of Doseology Sciences Inc., which were purchased as a part of a private placement. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material, including this article, which is disseminated by MIQ has been approved by Doseology Sciences Inc.; this is a paid advertisement, we currently own shares of Doseology Sciences Inc. and will buy and sell shares of the company in the open market, or through private placements, and/or other investment vehicles. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.

SOURCES:

1. https://www.fortunebusinessinsights.com/functional-foods-market-102269
2. https://www.grandviewresearch.com/industry-analysis/nicotine-pouches-market-report
3. https://www.mordorintelligence.com/industry-reports/functional-beverage-market
4. https://www.globenewswire.com/news-release/2026/02/04/3232214/0/en/Health-Wellness-Industry-in-2026-Key-Trends-and-Transformations.html

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Equity Insider News Commentary

Issued on behalf of Safety Shot, Inc.

VANCOUVER, B.C., April 25, 2025 /PRNewswire/ -- Equity Insider News Commentary – The way people consume beverages is changing, both in terms of what they're drinking and how they're buying it. Functional and fortified drinks are gaining ground, with analysts at Insight Ace Analytic forecasting the category to grow at a 7.9% annual rate through 2035. Industry watchers now consider functional beverages one of the fastest-expanding segments within the broader wellness market. This shift hasn't gone unnoticed by investors, especially as companies across the sector continue to roll out new products and strategies to capture demand,  including Safety Shot, Inc. (NASDAQ: SHOT, SHOTW), PepsiCo, Inc. (NASDAQ: PEP), National Beverage Corp. (NASDAQ: FIZZ), The Coca-Cola Company (NYSE: KO), and Tilray Brands, Inc. (NASDAQ: TLRY) (TSX: TLRY).

The article continued: According to analysts from Straits Research the Global Dietary Supplements Market is projected to grow from US$211.68 billion in 2025 to US$415.63 billion by 2033, growing at a CAGR of 8.80%. The Business Research Company has its own projection of the Functional Beverages Global Market, highlighting growth by 6.7% CAGR from 2024 to 2025, and projecting it'll grow to $220.93 billion in 2029, at a 5.9% CAGR.

Safety Shot, Inc. (NASDAQ: SHOT, SHOTW) is positioning itself at the intersection of wellness and functional beverage innovation. Its flagship product, Sure Shot®, has made early waves as the first patented supplement shown to reduce blood alcohol content (BAC) in human clinical trials. The company recently released a major business update from CEO Jarrett Boon, outlining a string of operational milestones and a strategic roadmap for 2025.

Following a successful rebrand and D2C launch on Amazon in late 2023, Safety Shot reported sellouts within hours. A follow-up e-commerce rollout in January 2024 showed similar momentum, suggesting strong early consumer demand. According to Boon, this response supports Safety Shot's thesis: there's a growing market for wellness-focused products that help reduce the recovery effects duration of alcohol — both physically and economically.

Backing up these claims is a human clinical trial published in the Journal of Nutrition and Dietary Supplements, which found that Sure Shot significantly reduced BAC and breath alcohol levels compared to placebo. The study also documented improvements in energy, mental clarity, and post-alcohol-consumption recovery symptoms.

Distribution has ramped aggressively in parallel. Sure Shot is now available online via Amazon and Walmart.com, and the company is pushing into physical retail with placements at 7-Eleven, GoPuff, Albertsons, Von's, and others. A newly launched stick pack format offers further convenience and cost advantages, broadening the product's appeal while supporting margins.

To protect its position in the market, Safety Shot recently secured a new patent tied to its formulation and claims. This adds legal weight behind its clinical data and gives the company stronger footing as it expands into new retail and distribution channels.

Looking ahead, the company is also preparing for a potentially transformative acquisition. In early 2025, Safety Shot announced a definitive agreement to acquire Yerbaé Brands Corp., a plant-based energy beverage company with ~$12 million in trailing revenue. Yerbaé brings a ready-made distribution network and a clean-label product line already endorsed by major athletes like Aaron Rodgers and Brock Purdy. Management believes this deal could unlock substantial synergies and accelerate SHOT's entry into new verticals.

Management also confirmed that it will be shifting away from its influencer-heavy strategy used during Sure Shot's launch phase. In 2025, Safety Shot plans to adopt a more cost-efficient, grassroots approach focused on retail partnerships, on-premise exposure, and collaborations with alcohol industry stakeholders. The goal is to get product in-hand and drive word-of-mouth adoption through real usage, not paid buzz.

To add further shareholder value, Safety Shot is spinning off its Caring Brands unit and issuing 2 million shares of the new entity to SHOT shareholders.

Boon also noted that the company has secured additional capital commitments from existing investors. This added runway is expected to support both the Yerbaé integration and the broader retail push for Sure Shot throughout the year.

With clinically validated IP, a growing retail footprint, and a complementary acquisition in the works, Safety Shot is making an aggressive push to secure its place in the evolving functional beverage landscape.

Improving flavor profiles and expanding the lineup remain top product priorities. Safety Shot believes that increasing repeat purchase rates is the most valuable long-term lever — and that better-tasting options will play a key role in driving consumer retention and lifetime value.

CONTINUED… Read this and more news for Safety Shot at:  https://equity-insider.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/

PepsiCo, Inc. (NASDAQ: PEP), has entered a definitive agreement to acquire prebiotic soda brand Poppi for $1.95 billion, with a net purchase price of $1.65 billion after tax benefits. The deal expands PepsiCo's portfolio of health-focused beverages and supports its strategy to meet shifting consumer demand for low-sugar, functional drinks.

"As we look to reorient our portfolio offerings to address white space consumer needs, the poppi brand's unique intersection with wellness and culture is a perfect addition to our portfolio," said Ram Krishnan, CEO, PepsiCo Beverages U.S. "Allison and the poppi team have built a magnetic brand that's ahead of the trends, with a loyal consumer base and a demonstrated capacity for growth. We are big fans of the poppi brand movement and believe this incredible brand paired with our commercial capabilities will drive continued growth and innovation for years to come."

Poppi, known for its blend of prebiotics, fruit juice, and apple cider vinegar, has built strong momentum with a loyal fan base since launching on Shark Tank. The brand will now operate under PepsiCo, with its founders staying involved to help guide the next phase of growth.

National Beverage Corp. (NASDAQ: FIZZ) reported improved results for its fiscal Q3, with operating profit up 5% to $51 million and earnings per share holding steady at $0.42. For the trailing twelve months, the company posted $1.2 billion in net sales and a 10% rise in net income to $186 million.

"Our marketing strategy and execution continues to reinforce brand awareness in many ways," stated a spokesperson. "Our delightful and theme-oriented in-store displays, consumer 'experiential' engagements with selected retail partners coast-to-coast, and social media posts provide wonderful testimony to the 'Wonderfulness of La Croix!'"

Despite weather disruptions and regional challenges, the company highlighted strong marketing efforts and teased a new innovation in sparkling water packaging currently being tested at Expo West. Management says early feedback suggests the new concept could be a "game changer" for the category.

The Coca-Cola Company (NYSE: KO) has entered the fast-growing prebiotic soda space with the launch of Simply Pop, a new line of sparkling beverages under its long-standing Simply brand. The drinks contain 6g of prebiotic fiber, no added sugar, and up to 30% fruit juice, and are now available in select U.S. stores in five fruit-based flavors. By using a familiar brand to introduce a functional product, Coca-Cola aims to attract younger consumers curious about gut-health drinks but hesitant to try newer names.

"[Gen Z doesn't] remember a world where Simply doesn't exist," said Terika Fasakin, brand senior director for North America. "It's the juice they've seen in the fridge throughout their lives, so it has a particular tug on their heartstrings."

The move positions Coca-Cola directly against rising players in the space, without requiring an outside acquisition.

Tilray Brands, Inc. (NASDAQ: TLRY) (TSX: TLRY) has relaunched Hi*Ball Energy in collaboration with Whole Foods Market, bringing the zero-calorie, zero-sugar energy drink back to shelves nationwide. Originally a natural channel favorite, Hi*Ball is seeing renewed growth, with a 68% sales increase on Amazon over the past six months.

"When Hi*Ball Energy joined our Tilray Brands, Inc. family in 2024, Whole Foods Market immediately took notice," said Jared Simon, President of Tilray Wellness. "Their shoppers were disappointed to lose Hi*Ball Energy after years of brand loyalty. Thankfully, our reliability and quality as an innovation brand gave Whole Foods Market the confidence to restore this important consumer relationship. We look forward to welcoming these consumers back into the brand."

The brand returns with four flavors and a formula that includes organic caffeine, guarana, ginseng, and B vitamins. Tilray says the relaunch reflects its broader strategy to expand its better-for-you beverage portfolio through trusted retail partnerships.

Article Sources: https://equity-insider.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/

CONTACT:

Equity Insider

info@equity-insider.com

(604) 265-2873

DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. Baystreet.ca is owned by Baystreet.ca Media Corp. ("BAY"). BAY has been paid a fee for Safety Shot Inc. advertising and digital media from Creative Digital Media Group ("CDMG") (fifty five thousand dollars USD for a three month contract subject to the terms and conditions of the agreement from the company direct). There may be 3rd parties who may have shares of Safety Shot Inc., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ/BAY does not own any shares of Safety Shot Inc. but reserve the right to buy and sell, and will buy and sell shares of Safety Shot Inc. at any time without any further notice commencing immediately and ongoing. The owner/operator of "BAY" reserve the right to buy and sell, and will buy and sell shares of Safety Shot Inc. at any time without any further notice commencing immediately and ongoing. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material, including this article, which is disseminated by BAY has been approved on behalf of Safety Shot Inc. by CDMG; this is a paid advertisement, we currently own shares of Safety Shot Inc. and will buy and sell shares of the company in the open market, or through private placements, and/or other investment vehicles.

While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between the any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.

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