MotorK plc

MotorK plc is a technology company specializing in software-as-a-service (SaaS) solutions for the automotive retail industry across Europe, including Italy, Spain, France, Germany, and the Benelux region. Its primary function is to provide integrated digital platforms that enhance lead generation, management, customer relationship nurturing, and inventory control for car manufacturers, dealers, and service centers. Key products include WebSparK, a web platform optimizing traffic acquisition and lead performance; LeadSparK, a CRM system tailored for dealership and manufacturer activities; and StockSparK, an inventory management tool for vehicle stock updates and targeted campaigns. Founded in 2010 in Milan, Italy, where it maintains its headquarters, MotorK plc has expanded through acquisitions and now employs nearly 500 people with operations in multiple countries. As Europe's leading automotive sales and marketing technology provider, it drives digital transformation by combining proprietary SaaS with third-party integrations, supporting over 900 dealerships in mastering online sales processes. MotorK plc plays a pivotal role in bridging traditional automotive models with data-driven digital strategies.