MotorK plc

MotorK plc is a technology company specializing in software-as-a-service solutions for the automotive retail industry across Europe, including Italy, Spain, France, Germany, and the Benelux region. It delivers a suite of AI-centric digital platforms designed to enhance digital sales, marketing, lead generation, management, and inventory processes for car manufacturers, dealerships, and service centers. Key products include WebSparK, a web platform optimizing traffic acquisition and lead generation; LeadSparK, a CRM system supporting dealership and manufacturer operations; and StockSparK, a platform for efficient automotive stock management. These tools integrate seamlessly to drive digital transformation in vehicle retail, fostering improved customer engagement and operational efficiency. Founded in 2010 and headquartered in Milan, Italy, MotorK plc operates within the software and technology sector, focusing on innovative SaaS offerings that empower the automotive ecosystem with data-driven insights and streamlined workflows.