Adyen N.V. ADR

Powering Next-Generation Payment Solutions and Transforming How Businesses Integrate and Scale Payments

BROOKLINE, Mass., Sept. 18, 2025 /PRNewswire/ -- Proxet, a global software and data engineering firm, today announced a strategic partnership with Adyen, the global financial technology platform of choice for leading businesses. This collaboration will help companies accelerate innovation, streamline payment integration, and deliver frictionless customer experiences at scale.

Proxet and Adyen: a strategic partnership driving global payments innovation.

The partnership combines Proxet's expertise in data-driven digital transformation and fintech engineering with Adyen's industry-leading global payments platform. 

Read more about the full potential of our partnership. Together, the companies will empower clients to:

• Simplify payments architecture by integrating Adyen's unified platform with Proxet's engineering solutions.
• Unlock new revenue streams through advanced payment data, real-time analytics, and seamless multi-channel commerce.
• Accelerate product innovation by leveraging Proxet's managed engineering teams and Adyen's global infrastructure to scale faster and securely.

Executives emphasized that the partnership is about more than technology—it's about empowering businesses to innovate and grow.

"Adyen has set the global standard for seamless, secure payments, and we're proud to join forces with them. At Proxet, we specialize in building custom platforms that help companies move faster and scale smarter. By combining Adyen's payments technology with our engineering expertise, we can help clients simplify complexity, unlock new revenue opportunities, and deliver world-class customer experiences." — Vlad Medvedosky, CEO of Proxet.

"We are thrilled to welcome Proxet to the Adyen Partner Ecosystem. Together, we will empower merchants with the tools they need to unlock new revenue streams, enhance customer experiences, and streamline their operations. We look forward to a successful partnership and the incredible value we will deliver to our shared customers," said Jose Sepulveda, Global Head, Partner Programs & Scaled Management at Adyen.

With a proven track record across fintech, healthcare, real estate, and private equity, Proxet helps companies build and operationalize data and AI driven decision systems, and accelerate time-to-market. Adyen's global payments technology ensures businesses can accept payments anywhere, in any channel, with speed, transparency, and security.

This partnership reflects Proxet's commitment to building long-term collaborations with innovative technology leaders, helping customers not only keep pace with change but set the pace in their industries.

About Proxet

Proxet is a software and data engineering firm that helps customers build data and AI driven systems and accelerate product delivery. We specialize in building scalable platforms, AI-powered tools, and cloud-native applications that drive measurable results and business outcomes. For fintech and payments companies, we build custom data platforms, automate compliance workflows, and embed machine learning into core systems like credit decisioning and fraud detection. Our solutions empower companies to modernize infrastructure, reduce tech debt, and accelerate product delivery. Learn more at proxet.com.

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.

Proxet Media Contact: Scott Nevins, PR@proxet.com

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SOURCE Proxet

The SFO1 payment terminal's 8-inch touch screen merges payment functions with customer-facing marketing displays to transform in-store payments experience

NEW YORK, July 15, 2025 /PRNewswire/ -- Adyen, the global financial technology platform of choice for leading businesses, is partnering with urban juice bar and coffee concept JOE & THE JUICE to revolutionize its in-store payment experience with Adyen's proprietary multimedia countertop SFO1 terminal.

For over a decade, JOE & THE JUICE has partnered with Adyen to streamline payment operations and drive efficiency across its growing global footprint. As the brand accelerates its expansion in the U.S. market, particularly in key cities like New York, it is turning to Adyen's technology to enrich in-store experience.

The latest deployment of Adyen's SFO1 terminals marks a significant step, combining frictionless payments with integrated brand engagement and loyalty programs directly at the point of sale. This enables JOE & THE JUICE to turn each transaction into a moment of interaction, using real-time data and feedback to strengthen the brand and foster deeper customer connections.

As part of its U.S. growth strategy, JOE & THE JUICE is using these intelligent terminals not just to simplify checkout, but to gather insights that help inform store experiences, shape its marketing approach, and ultimately, build long-term customer loyalty in a highly competitive F&B landscape.

"Adyen has been a trusted partner and leveraging their financial technology to expand internationally was an easy decision," said Nicolai Schnack, CTO at JOE & THE JUICE. "Adyen's new SFO1 terminal allows us to adapt to various market environments, enhancing our in-store experience to match the retail environment. It enables us to meet customers where they are, fostering a global connection to the brand."

The SFO1 terminal supports Joe & The Juice's digital expansion by enabling pre-ordering through the app, providing personalized loyalty incentives, and incorporating marketing content directly at checkout. This shift reflects the growing consumer demand for personalized brand experiences in the company's U.S. and European markets.

"The way customers interact at checkout varies between U.S. and European audiences across contactless payments and credit usage, for example, and we're excited to help support JOE & THE JUICE cater to local consumer preferences," said Roelant Prins, Chief Commercial Officer at Adyen. "The SFO1 terminal makes it easier to reward and learn from customers in real-time. It's a great example of how the point of sale can become a point of connection."

Learn more about the SFO1 terminal here.

About JOE & THE JUICE

JOE & THE JUICE is an urban juice bar and coffee concept operating in more than 400 locations across 18 countries. Founded in 2002, the company sells freshly prepared juices, shakes, sandwiches, and coffee using natural and organic ingredients sourced from growers directly. Joe & the Juice's differentiated concept creates a modern, urban, and hip ambiance for on-the-go customers focused on a healthy lifestyle. For more on our authentic and unique brand: www.joejuice.com

About Adyen

Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with JOE & THE JUICE as described in this merchant update underlines Adyen's continuous growth with current and new merchants over the years.

SOURCE Adyen