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For the first time, bourbon barrels mature across a cruise fleet, their flavors shaped by the maritime conditions of Holland America's carefully crafted itineraries
SEATTLE, March 27, 2026 /PRNewswire/ -- To celebrate International Whiskey Day today, Holland America Line and Jefferson's Bourbon are announcing a partnership for a first-of-its-kind collaboration in which Jefferson's Ocean Bourbon is aged at sea across the cruise line's fleet. This marks the distillery's maiden voyage partnering with a cruise line for its Ocean Aged at Sea® Bourbon series. The program expands Holland America Line's award-winning Single Barrel Program and marks a new milestone in its America's 250th celebration, which highlights the theme "The Spirit of Independence."
Beginning in March 2026, Jefferson's began loading one barrel aboard each Holland America Line ship. By the end of April 2026, all 11 ships will carry their own exclusive barrel. Each barrel will sail for a minimum of six months and experience shifting climates, rolling waves, ocean air and the constant motion of the ship. These natural elements will shape the bourbon's flavor, depth, character and finish, reinforcing the idea that every bottle has a story influenced by its journey.
"This partnership with Jefferson's Bourbon is another way we're setting ourselves apart through experiences that are too good to hurry through," said Drew Foulk, director of food and beverage revenue and innovation at Holland America Line. "Aging bourbon aboard our ships and offering it exclusively back to guests later reflects our commitment to beverage programs that are shaped by the journey itself."
Guests will be able to follow the aging journey through onboard activations like educational tastings that show how the ship's itinerary shapes the spirit. Once bottled, the barrels aged on the cruise line fleet will be made available for cruise line guests to taste onboard. Each limited-edition barrel will create approximately 150 to 300 bottles that will be delivered back to the ships for guests to enjoy in 2027 and will expand upon the cruise line's robust single-barrel program.
A Partnership Rooted in Innovation and the America's 250th Spirit
As an official partner of Holland America Line for America's 250th, Jefferson's Bourbon brings a legacy of American ingenuity that spans eight generations. Founded in 1997 by Trey Zoeller and his father, Chet, a respected bourbon historian, the brand continues a family tradition that began with Trey's eighth-generation grandmother, one of the first women officially documented for her involvement in making American whiskey. Jefferson's honors time-tested methods while embracing the same curiosity and innovation that have defined the American story for 250 years.
The concept of aging bourbon at sea began when Trey Zoeller wondered how constant motion, salt air and dramatic temperature shifts might influence the spirit. After 35 bottled voyages on cargo and fishing vessels, Jefferson's is expanding the program to Holland America Line's global fleet. The collaboration reflects the shared America's 250th spirit of exploration, independence and craftsmanship.
"We are thrilled to partner with Holland America Line to embark on a truly unique adventure," commented Zoeller. "By placing Jefferson's Ocean barrels on their cruise ships, we're diving into a quest to see how different routes and voyages (meaning different climates and agitation) influence the taste, smell, and mouthfeel of our whiskey. I truly appreciate Holland America's dedication to experimentation and innovation, allowing us to craft a one-of-a-kind experience for their guests. The whiskey they enjoy will be exclusive to their ships, available only once the voyage is complete. Jefferson's Ocean is a true treasure to savor and share."
America's 250th Partnerships
In addition to Jefferson's Bourbon, Holland America Line is marking America's 250th celebration with partnerships featuring American brands that reflect the nation's rich heritage. Holland America Line and Crane, the renowned American stationery brand, created an original collection of cards designed by artists from the United States Veterans' Artists Alliance. The exclusive, handcrafted designs, available for purchase on board, are inspired by Holland America Line's 11 ships and signature tulip.
In collaboration with Pendleton Woolen Mills—a Pacific Northwest lifestyle brand—a custom-designed, numbered, Alaska-themed throw blanket inspired by the Great Land was created exclusively for Holland America Line. The limited-edition throw will be available for purchase on board ships sailing in Alaska in 2026.
A 28-day Pan Am® 100th Anniversary Legendary Voyage will set sail in 2027. Inspired by the Pan Am® historic Clipper routes, it celebrates a golden age of global travel. The ship will visit 18 ports along the legendary Pan Am® Great Circle Route, a pioneering path that spanned the entire Caribbean and set the standard for modern travel in the region.
Additional limited-edition co-branded offerings and future brand collaborations will be unveiled in the lead-up to the July 4, 2026, milestone, creating a meaningful tribute to America's 250th anniversary.
'America's 250th Celebration: Stars and Stripes' Cruise
Guests who want to celebrate America's birthday in a unique way can set sail on Holland America Line's America's 250th Celebration: Stars and Stripes cruise. Departing Boston, Massachusetts, July 4, 2026, the sailing promises special moments and experiences, including a late-night departure from Boston so guests can witness the historic skyline fireworks from a distance, as well as a July 4 party on deck with classic American picnic foods and a live music tribute to The Soundtrack of America. The cruise will include visits to cities that played an important role in U.S. history, including Norfolk, Virginia, and an overnight at New York.
For more information about Holland America Line, consult a travel advisor, call 1-877-SAIL HAL (877-724-5425) or visit hollandamerica.com.
Find Holland America Line on Facebook, Instagram and the Holland America Blog. You can also access all social media outlets via the home page at hollandamerica.com.
About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL and CUK)]
Holland America Line has been exploring the world for more than 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering a perfectly-sized ship experience, its fleet of 11 vessels visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for more than 75 years — longer than any other cruise line. Savour the Journey isn't just a tagline, it's a reinforcement that the cruise line provides experiences too good to hurry through, connecting travelers to the world and each other. Award-winning enrichment programming, entertainment and cuisine that brings each locale on board, including a revolutionary Global Fresh Fish Program, put Holland America Line at the forefront of premium cruising.
About Jefferson's
Trey Zoeller and his father, Chet, a famed bourbon historian, established Jefferson's in 1997. They were continuing a family tradition that goes back to 1799 when Trey's eighth generation grandmother became the first woman on record in America to be arrested for the "production and sales of spirituous liquors." Over the last 25+ years, Trey has brought a unique perspective to Jefferson's, seeing bourbon through the lens of nature, exploration, and experiences. The brand has led with innovations in the art of blending and maturation, yielding distinctive flavors.
About North American Distillers
North American Distillers is a global brand company within Pernod Ricard's Gold Brand Unit, the Group's Aged Spirits & Champagne division. As the steward of a leading portfolio of American whiskey brands including Jefferson's, Skrewball, Rabbit Hole, TX, and Smooth Ambler, we leverage our global capabilities and deep expertise to accelerate growth and champion the craftsmanship and diversity of American whiskey.
CONTACT: Bill Zucker
PHONE: 800-637-5029, 206-626-9890
MAIL: pr@hollandamerica.com
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SOURCE Holland America Line
October 2027 – January 2028 Season Features 6 Departures, Across 4 Itineraries
FORT LAUDERDALE, Fla., March 24, 2026 /PRNewswire/ -- Princess Cruises unveils its 2027–28 South America season aboard Majestic Princess, featuring overnight experiences in the Antarctic Peninsula, late-night port calls, and access to 15 UNESCO World Heritage Sites across the region. On sale now, the October 2027 through January 2028 season includes six departures across four itineraries (15 – 37 days), designed to give guests more time ashore in marquee cities and closer-to-nature scenic cruising in Patagonia and beyond.
"Our 2027–28 South America season is designed to bring guests closer to the world's most breathtaking landscapes and vibrant cultures," said Jim Berra, Princess Cruises Chief Commercial Officer. "From the polar desert of Antarctica to the lively streets of Rio de Janeiro, Majestic Princess offers unforgettable experiences that combine adventure, enrichment, and our friendliest service at sea."
2027–28 South America Season Overview
The South America season begins October 2027 with an extraordinary 37-day South America Passage Grand Adventure departing from Southampton (London). The voyage crosses the Atlantic with stops at Lisbon, Canary Islands, Rio de Janeiro, and Montevideo before concluding in San Antonio (Santiago). Following this, the 3,560-capacity Majestic Princess will offer:
- 15-day Cape Horn & Glaciers of Patagonia Voyages – Sailing between Buenos Aires, Argentina and San Antonio (Santiago), Chile
- 17-day Antarctica & South America Voyages – Roundtrip from Buenos Aires, including overnight experiences in the Antarctic Peninsula
- Plus, two unparalleled adventures through combined land-and-sea South America cruisetours
- Machu Picchu Explorer: 6-night land duration pre- or post-cruise visiting Lima, Sacred Valley, Machu Picchu & Cusco, Peru
- Iguazu Falls Adventure: 5-night land duration pre or post cruise visiting Buenos Aires, Argentina, Iguazu Falls and Rio De Janeiro, Brazil
Season at a Glance:
- 6 departures across 4 unique itineraries (15–37 days), sailing from October 2027 through January 2028 to Cape Horn & Glaciers of Patagonia, Antarctica & South America, and the South America Passage Grand Adventure
- 19 destinations in 8 countries, including Argentina, Brazil, Chile, Uruguay, and more
- 15 UNESCO World Heritage Sites, including:
- Peninsula Valdés Patagonian Nature Reserve – Whale watching from Puerto Madryn
- Carioca Landscapes between the Mountain and the Sea, Rio de Janeiro – Copacabana Beach & Christ the Redeemer
- Overnight stays in Buenos Aires on every sailing
- Late-night port calls in Lisbon, Santa Cruz de Tenerife, Rio de Janeiro, and Ushuaia
Destination Highlights
Guests sailing in South America and Antarctica will be fully immersed in the destinations they visit surrounded by the breathtaking scenery, native wildlife, and the traditions of the local people.
Scenic Cruising:
- Princess Cruises continues to highlight one of its most dramatic experiences, scenic cruising through the Beagle Channel Fjords and Glacier Alley. Debuted in 2026–27, this experience offers breathtaking views of hanging and tidewater glaciers cascading from the Darwin Mountain Range, ideal for photography, storytelling, and exploration
- Extended time in the Antarctic Peninsula with immersive wildlife viewing and glacier-filled landscapes
Wildlife:
- Around 1 million penguins nest annually in the Falkland Islands (Stanley)
- Whales, porpoises, leopard seals, sea birds, and other penguin species visible along Beagle Channel, Glacier Alley, and Antarctic waters
Landscapes:
- Antarctica: Gerlache Strait, Elephant Island, South Shetland Islands
- Brazil: Corcovado & Sugarloaf Mountains in Rio de Janeiro
- Chile & Argentina: Beagle Channel Fjords, Glacier Alley, Tierra del Fuego, Cape Horn, Drake's Passage
Culture:
- Dance and music: Samba in Brazil, Tango in Argentina & Uruguay
- Culinary highlights: Brazilian caipirinhas, Argentine steaks, Chilean & Argentine wine
- Landmarks: Christ the Redeemer (Rio), La Recoleta Cemetery (Buenos Aires)
Onboard Experiences
Further bringing the destination to life and connecting experiences ashore to the onboard offerings. While cruising the Antarctic Peninsula, onboard Naturalists guide guests to view the wildlife and vistas appearing along their journey, while also sharing the history of the region and stories of their own.
Destination-Specific Events:
- Argentine folkloric music and regional cuisine
- Carnival festival celebration with samba dancers and interactive classes
Enrichment Speakers:
- Antarctic destination experts
- Naturalists, historians, and storytellers
Shore Excursions
Princess' award-winning shore excursions offer exclusive and up-close-and-personal experiences to enhance time spent ashore.
Princess Exclusive:
Guest Favorites:
Falkland Islands (Stanley)
Punta Arenas
Buenos Aires
Ushuaia
Book a 2027–28 South America Adventure Today
Majestic Princess' South America 2027-28 season combines epic landscapes, rich cultural experiences, and world-class amenities - all in one extraordinary journey.
Additional details are available through a professional travel advisor by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at princess.com.
About Princess Cruises:
Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. Star Princess, the brand's newest and most innovative ship, launched October 2025, and sister ship to Sun Princess, named Condé Nast Traveler Mega Ship of the Year for a second consecutive year. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).
View original content to download multimedia:https://www.prnewswire.com/news-releases/princess-cruises-announces-202728-south-america-season-aboard-majestic-princess-explore-19-destinations-15-unesco-sites-and-antarctica-302723677.html
SOURCE Princess Cruises
