The Kraft Heinz Company

ISSUED ON BEHALF OF DOSEOLOGY SCIENCES INC.

VANCOUVER, BC, Feb. 13, 2026 /PRNewswire/ -- USANewsGroup.com News Commentary – The global functional food and beverage market is projected to reach approximately $438 billion in 2026, expanding at a 10.65% annual rate as consumers shift away from conventional delivery formats toward targeted, portable alternatives^[1]. That structural pivot is accelerating across the oral pouch category specifically, where nicotine-free and caffeine-based formats are riding a broader modern oral segment forecast to exceed $25 billion by 2030^[2]. Five companies are positioning around this format-driven thesis: Doseology Sciences Inc. (CSE: MOOD) (OTCPK:DOSEF) (FSE: VU70), Kraft Heinz (NASDAQ: KHC), Tilray Brands (NASDAQ: TLRY), Cronos Group (NASDAQ: CRON), and USANA Health Sciences (NYSE: USNA).

Industry analysts project the functional beverage segment alone will climb past $164 billion this year, with energy drinks and wellness-oriented products commanding the fastest growth lanes^[3]. Brands that pair clean-label formulation with novel packaging and direct-to-consumer testing are capturing disproportionate shelf velocity, making product format innovation the primary value driver of the 2026 consumer cycle^[4].

Doseology Sciences Inc. (CSE: MOOD) (OTCPK:DOSEF) (FSE: VU70), recently launched pilot production of caffeine-based energy pouches in January 2026, marking the Feed That Brain brand's entry into the fast-expanding oral pouch category. Based in Kelowna, British Columbia, Doseology Sciences is producing nicotine-free pouches that deliver measured caffeine doses in a compact, portable format, drawing on the same consumer shift that turned tobacco-free nicotine pouches into a multibillion-dollar segment.

The pilot pouches skip the sugar, carbonation, and liquid volume found in conventional energy drinks. A direct-to-consumer test phase is planned to collect customer feedback and operational data ahead of any broader commercial launch.

"This pilot reflects a disciplined and intentional approach to evaluating new product formats within our platform," said Tim Corkum, President and COO of Doseology Sciences. "Feed That Brain brings a strong foundation in functional product design, and this initiative allows us to assess caffeine-based, pouch-format energy delivery under a measured and compliant framework."

The energy pouch program grew out of Doseology Sciences' August 2025 acquisition of the Feed That Brain brand for $400,000, paid entirely through stock issuance. Feed That Brain, a Toronto-based cognitive health label founded by Forbes-recognized entrepreneur Rena R. Dempsey, built its reputation on functional gummies and nootropic supplements designed to support mental performance.

Doseology Sciences also secured Joseph Mimran as Strategic Advisor under a three-year agreement valued at $400,000 in restricted share units. Mimran co-founded Alfred Sung, founded Club Monaco (later acquired by Ralph Lauren), and created the Joe Fresh retail brand. He cited the company's product development process and attention to regulatory compliance as reasons for joining.

Two large market tailwinds support the strategy. Grand View Research projects the global energy drinks market will grow from $79.4 billion in 2024 to $125.1 billion by 2030. The nicotine pouch segment is forecast to climb from $5.4 billion in 2024 to over $25 billion by 2030, reflecting a 29.6% annual growth rate. Rising consumer concern over sugar intake and beverage overconsumption continues to push demand toward alternative caffeine delivery methods.

Doseology Sciences currently distributes Gummies and Collagen products under the Feed That Brain brand across close to 500 Canadian retail locations. Its U.S. subsidiary, Doseology USA Inc., established earlier this year, is working on pouches that blend caffeine with nootropics and adaptogens. The leadership team now includes CEO Chris Jackson, President and COO Tim Corkum, and Strategic Go-to-Market Advisor Patrick Sills.

CONTINUED... Read this and more news for Doseology Sciences at:

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Kraft Heinz (NASDAQ: KHC) unveiled the HEINZ KegChup, a limited-edition 114-ounce stainless steel keg of ketchup equipped with an easy-to-dispense spigot, timed for the Super Bowl and positioned as the ultimate game-day companion. The concept was teased on Instagram last fall, generating nearly one million views and over 10,000 waitlist sign-ups.

"On game day, fans unleash their unbridled passion for their teams, and their love for Heinz ketchup is no exception, making it a must have for every watch party spread," said Jaime Mack, Associate Director of Brand Communications for Heinz U.S. at Kraft Heinz. "That's why we're kicking it up a notch with the Heinz KegChup — the ultimate game-day companion."

The KegChup was developed by Kraft Heinz's in-house agency, The Kitchen, with PR handled by the Zeno Group. A broader rollout is planned for the start of the 2026 NFL season, with exclusive pre-order access available at HeinzKegChup.com.

Tilray Brands (NASDAQ: TLRY) (TSX: TLRY) appointed Romano Beverage to manage statewide distribution of its Breckenridge Distillery spirits portfolio across Illinois, covering the full collection including bourbon whiskey, rum, vodka, gin, and the newly launched Mountain Shot. Romano Beverage will leverage its Elmhurst facility and local relationships to support logistics, salesforce coverage, and retail activation.

"Romano Beverage has been a trusted partner, and we greatly value the expertise they bring to the market," said Mike Horan, Executive Vice President of Sales at Breckenridge Distillery, a brand owned by Tilray Brands. "This expanded collaboration positions us to accelerate our growth and solidify our footprint across Illinois."

Breckenridge Distillery has earned more than six Double Golds at the San Francisco World Spirits Competition and was named World's Best Finished Bourbon at the 2024 World Whiskies Awards. Tilray Brands operates over 40 brands across cannabis, beverages, and wellness in more than 20 countries.

Cronos Group (NASDAQ: CRON) (TSX: CRON) launched its premium Lord Jones cannabis brand in Israel, bringing five indoor-grown flower strains to one of the world's most advanced medical cannabis markets. Each batch undergoes a cold-cure process to preserve terpene richness and trichome density before being hand-trimmed and packaged in glass jars.

"Israel has always represented a key market in our borderless product strategy," said Mike Gorenstein, Chairman, President and CEO of Cronos Group. "By introducing Lord Jones to Israeli patients, we are applying our global brand expertise to meet local demand while preserving the craftsmanship, quality standards, and premium identity, which have come to define Lord Jones."

The company plans to expand the Lord Jones brand in Israel with future special edition and limited-run products. The launch advances the company's borderless product strategy alongside its Spinach and PEACE NATURALS brands.

USANA Health Sciences (NYSE: USNA) reported preliminary fiscal year 2025 net sales of approximately $925 million, ahead of its most recently issued guidance of approximately $920 million, while issuing initial fiscal year 2026 net sales guidance of $925 million to $1.0 billion. The outlook includes projected contributions of $140 to $155 million from its Hiya children's health subsidiary and $65 to $80 million from Rise Wellness.

The company expects its core nutritional business to generate $720 to $765 million in fiscal 2026 net sales, reflecting one fewer week compared to fiscal 2025. Rise Wellness, comprising the Rise Bar and Protein Pop brands, experienced meaningful growth in 2025 and is expected to reach breakeven operating margins in fiscal 2026 as it invests in strategic activities to drive future growth.

Article Source: https://usanewsgroup.com/2025/12/19/what-comes-after-cigarettes-vapes-and-energy-drinks/ 

CONTACT:

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DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. USANewsGroup.com is a wholly-owned subsidiary of Market IQ Media Group, Inc. ("MIQ"). "). This article is being distributed for Maynard Communications ("MAY"), who has been paid a fee for an advertising campaign. MIQ has not been paid a fee for Doseology Sciences. Inc. advertising or digital media, but expects to be paid a fee from ("MAY"). There may be 3rd parties who may have shares of Doseology Sciences Inc., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ own shares of Doseology Sciences Inc., which were purchased as a part of a private placement. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material, including this article, which is disseminated by MIQ has been approved by Doseology Sciences Inc.; this is a paid advertisement, we currently own shares of Doseology Sciences Inc. and will buy and sell shares of the company in the open market, or through private placements, and/or other investment vehicles. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.

SOURCES:

1. https://www.fortunebusinessinsights.com/functional-foods-market-102269
2. https://www.grandviewresearch.com/industry-analysis/nicotine-pouches-market-report
3. https://www.mordorintelligence.com/industry-reports/functional-beverage-market
4. https://www.globenewswire.com/news-release/2026/02/04/3232214/0/en/Health-Wellness-Industry-in-2026-Key-Trends-and-Transformations.html

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Equity Insider News Commentary

Issued on behalf of Safety Shot, Inc.

VANCOUVER, BC, May 13, 2025 /PRNewswire/ -- Equity Insider News Commentary – The relationship between beverages and supplements has evolved into one of the hottest trends in consumer goods: the functional beverage bonanza. According to analysts at Insightace Analytic, the global functional beverages market is expected to reach US$618.8 billion by the year 2034, growing at a respectable 9.4% CAGR along the way. As consumers are shifting their tastes in the beverages aisle and through online purchases, they're being presented by more innovative products with sips packed with potential health benefits, from companies such as Safety Shot, Inc. (NASDAQ: SHOT), Monster Beverage Corporation (NASDAQ: MNST), Celsius Holdings, Inc. (NASDAQ: CELH), Archer-Daniels-Midland Company (NYSE: ADM), and The Kraft Heinz Company (NASDAQ: KHC).

A growing share of the functional beverage boom is being driven by Millennials and Gen Z, who increasingly favor drinks that support gut health, cognitive function, and recovery—rather than just basic refreshment. According to Grand View Research, the sector is on track to reach $353.4 billion by 2030, underscoring its long-term growth trajectory.

Safety Shot, Inc. (NASDAQ: SHOT) is quickly establishing itself as an early standout in the functional beverage category, generating strong retail traction with a unique formulation, expanding distribution, and an active intellectual property strategy. As wellness continues to reshape consumer preferences, the company is positioning itself at the intersection of innovation and recovery—a space where few beverage players currently compete.

At the core of its offering is Sure Shot®—the first patented beverage clinically shown in human trials to accelerate the reduction of blood alcohol content (BAC). The formulation also supports energy, mental clarity, and post-drinking recovery, offering a functional edge for consumers looking to rebound faster and feel better the next day. It's a product built around smarter self-care, aligned with the broader shift toward wellness-enhancing solutions.

The company's rebrand and direct-to-consumer debut on Amazon in late 2023 were met with strong demand, with several sellouts reinforcing early interest. That momentum continued into 2024, validating the company's view that consumers are increasingly seeking performance-based alternatives to traditional hydration and hangover products. As functional recovery drinks gain traction, Safety Shot appears to be carving out a distinct niche.

Clinical validation continues to strengthen Safety Shot's market position. A peer-reviewed human study published in the Journal of Nutrition and Dietary Supplements found that Sure Shot significantly lowered both blood and breath alcohol levels compared to placebo. Participants also reported sharper mental clarity and a smoother recovery experience, reinforcing the product's broader wellness claims.

Distribution has scaled quickly, with Sure Shot now available through Amazon and Walmart.com and entering major brick-and-mortar chains like 7-Eleven, Albertsons, Vons, and GoPuff. The recent launch of a portable stick-pack format adds shelf appeal and convenience, while also supporting higher margins and enabling on-the-go trial.

On the intellectual property front, the company has secured another patent covering its formulation and functional claims. This added protection reinforces Safety Shot's defensibility and enhances long-term value as the brand grows in a fast-moving wellness category.

To support expansion, Safety Shot signed a definitive agreement in Q1 2025 to acquire Yerbaé Brands Corp.—a plant-based energy drink company with roughly $12 million in trailing revenue. With existing retail distribution and athlete endorsements, Yerbaé offers an immediate entry point into adjacent health and performance categories.

Looking forward, the company plans to shift from early influencer-led marketing to more efficient, grassroots strategies. This includes retail partnerships and collaborations within the alcohol sector, designed to build brand familiarity and encourage repeat use through real-world product interaction.

In addition, Safety Shot has initiated the spinout of its Caring Brands unit, allocating 2 million shares of the new venture to existing shareholders. Initially launched with a limited window, the offer has been extended into later this year to give investors more time to participate in the potential upside.

With clinical backing, national retail presence, growing IP, and a bolt-on acquisition underway, Safety Shot is advancing beyond niche status. The company is focused on establishing a defensible brand in the functional beverage space—one aligned with lasting consumer priorities around recovery, clarity, and better living.

CONTINUED… Read this and more news for Safety Shot at: https://equity-insider.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/

Monster Beverage Corporation (NASDAQ: MNST) remains a major player in the evolving functional beverage space, with flagship products like Reign Total Body Fuel® and Reign Storm® targeting performance and wellness-conscious consumers. In Q1 2025, the Monster Energy® Drinks segment generated $1.72 billion in sales, with foreign currency adjusted growth of 2.2% despite adverse conditions. Gross profit margins improved to 56.5%, driven by strategic pricing and operational efficiencies. The company also highlighted continued global innovation and new launches—reinforcing its push into high-performance, wellness-aligned energy drink formulations.

"Consumer retail sales both for the energy drink category and for the Company's energy drink brands, as measured by Nielsen, were strong and accelerated in the 2025 first quarter in most geographies," said Hilton H. Schlosberg, Vice Chairman and Co-CEO of Monster "Growth opportunities in household penetration and per capita consumption, along with consumers' growing demand for energy drinks, remain positive trends for the category."

Celsius Holdings, Inc. (NASDAQ: CELH) has completed its $1.65 billion acquisition of Alani Nu®, uniting two of the fastest-growing brands in the functional beverage space. The move expands Celsius' reach among wellness-focused consumers seeking zero-sugar energy and hydration options. Together, the brands form a powerhouse portfolio targeting today's demand for performance, taste, and healthier alternatives to traditional energy drinks.

In a strategic move to deepen its functional wellness portfolio, Archer-Daniels-Midland Company (NYSE: ADM) partnered with Asahi Group to exclusively distribute Lactobacillus gasseri CP2305, a lactic acid-based postbiotic targeting stress, sleep, and mood support. Backed by eight human clinical trials, this ingredient is well-suited for use in functional beverages due to its ability to withstand heat and moisture.

"Stress, mood and sleep are among the fastest-growing wellness segments, and – as the cornerstone to physical and emotional health – they are also some of the most disruptive factors to everyday life and overall well-being if not properly supported," said Mark Lotsch, ADM's President of Global Health & Wellness. "Our agreement with pioneering Asahi Group to bring science-backed L. gasseri CP2305 postbiotic into our robust health and wellness solutions library is a critical step in advancing new product development to support consumers' quality of life around the world."

ADM plans to roll out the postbiotic across North America, Europe, and Asia, leveraging its global footprint and R&D capabilities. The agreement positions ADM at the forefront of microbiome-driven innovation in functional foods and drinks.

Back in March, The Kraft Heinz Company (NASDAQ: KHC) strategically moved its Claussen brand into the functional beverage space with Just The Brine, a limited-edition bottled pickle brine positioned as both a cocktail mixer and a next-day recovery drink. Launched in select U.S. cities via GoPuff, the product capitalizes on viral demand and the rising popularity of electrolyte-infused alternatives.

"After seeing the overwhelming response from fans when we teased the concept last year and all the creative ways people use our brine, we knew we had to make this product a reality," said Caroline Sheehey, Brand Manager for Claussen. "Whether you're mixing up a tangy cocktail or reaching for a next-day refresh, Just The Brine is here to bring the same flavor and experience you already know and love from our delicious pickles – now in liquid form."

With a tangy twist and bold branding, Just The Brine blends novelty with function—supporting hydration while appealing to health-curious Millennials and Gen Z. Claussen's continued experimentation with beverage formats highlights Kraft Heinz's broader push into experiential, wellness-adjacent products.

Article Sources: https://equity-insider.com/2025/04/24/a-tiny-nasdaq-stock-just-launched-the-worlds-first-and-only-rapid-alcohol-reducer-and-its-already-selling-out/

CONTACT:

Equity Insider

info@equity-insider.com

(604) 265-2873

DISCLAIMER: Nothing in this publication should be considered as personalized financial advice. We are not licensed under securities laws to address your particular financial situation. No communication by our employees to you should be deemed as personalized financial advice. Please consult a licensed financial advisor before making any investment decision. This is a paid advertisement and is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. This article is being distributed by Equity Insider on behalf of Baystreet.ca Media Corp. ("BAY"). Equity Insider is a wholly-owned entity of Market IQ Media Group Inc. ("MIQ"). MIQ has not been paid a fee for the distribution of this article, but the owner of MIQ also co-owns BAY. BAY has been paid a fee for Safety Shot Inc. advertising and digital media from Creative Digital Media Group ("CDMG") (fifty five thousand dollars USD for a three month contract subject to the terms and conditions of the agreement from the company direct). There may be 3rd parties who may have shares of Safety Shot Inc., and may liquidate their shares which could have a negative effect on the price of the stock. This compensation constitutes a conflict of interest as to our ability to remain objective in our communication regarding the profiled company. Because of this conflict, individuals are strongly encouraged to not use this publication as the basis for any investment decision. The owner/operator of MIQ/BAY does not own any shares of Safety Shot Inc. but reserve the right to buy and sell, and will buy and sell shares of Safety Shot Inc. at any time without any further notice commencing immediately and ongoing. We also expect further compensation as an ongoing digital media effort to increase visibility for the company, no further notice will be given, but let this disclaimer serve as notice that all material, including this article, which is disseminated by MIQ has been approved on behalf of Safety Shot Inc. by CDMG; this is a paid advertisement, we currently own shares of Safety Shot Inc. and will buy and sell shares of the company in the open market, or through private placements, and/or other investment vehicles.

While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between the any predictions and actual results. Always consult a licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.

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