Overview
Description
DataDot Technology Limited is a technology company specialized in the manufacturing and distribution of asset identification, management, protection, and authentication solutions. Founded in 2000 and based in Australia, the company operates globally, serving markets across Australia, Europe, and other international regions. DataDot's core offerings include DataDotDNA polymer and metallic microdots, which are tiny identifiers applied to assets for improved traceability and theft deterrence. These microdots are used across a range of industries, notably in automotive, industrial machinery, and consumer goods for both manufacturers and end-users.
The company also provides comprehensive asset management databases, such as Property Vault, which supports both businesses and consumers in registering and tracking valuables. Through its DataTraceID division, DataDot delivers high-security authentication and brand protection technologies, helping companies address issues like counterfeit detection, warranty abuse, supply chain management, grey-market diversion, and inventory loss. By integrating physical and digital identification methods, DataDot Technology Limited plays a significant role in global security and asset protection, supporting law enforcement and insurance processes while helping reduce theft and fraud in various sectors.
About
CEO
Mr. Bradley Charles Kellas
Employees
0
Address
8 Ethel Avenue
Brookvale, 2100, NSW
Australia
Brookvale, 2100, NSW
Australia
Phone
61 2 8977 4900
Website
Instrument type
Common stock
Sector
Industrials
Industry
Security & Protection Services
Country
Australia
MIC code
XASX