Nike, Inc.

Nike, Inc. is a global leader in the design, development, and marketing of athletic footwear, apparel, equipment, and accessories. Its primary function is to deliver products that enhance athletic performance for a diverse array of sports and fitness activities. Nike is renowned for its innovative product designs, often incorporating cutting-edge technology to improve user performance and comfort, such as the Flyknit technology used in its running shoes. The company operates in various sectors, including basketball, running, soccer, and training, which positions it as a significant influence in both competitive and recreational sports industries worldwide. Beyond products, Nike's brand power is amplified through high-profile athlete endorsements and sponsorships, as well as strategic collaborations and marketing campaigns. Founded in 1964 and headquartered in Beaverton, Oregon, Nike maintains a dominant market position, continuously driving trends in the athletic and lifestyle apparel markets.