Yonex Co., Ltd.

Yonex Co., Ltd. is a Japanese sporting goods manufacturer specializing in racquet sports and golf equipment. Founded in 1946, the company designs, produces, and markets a comprehensive range of products for badminton, tennis, soft tennis, and golf, including racquets, shuttlecocks, balls, clubs, footwear, apparel, and accessories. Yonex Co., Ltd. also operates in golf course management, integrating its equipment expertise with facility operations. The company serves both professional athletes and recreational players, with a particularly strong presence in global badminton and tennis markets, where its technologies in racquet design and string performance are widely recognized. Through subsidiaries across North America, Europe, and Asia, Yonex Co., Ltd. plays a notable role in the consumer cyclical and leisure segments, contributing to the development and commercialization of performance-focused sporting goods worldwide.