Under Armour, Inc.

Under Armour, Inc. is an American company that specializes in the design, manufacture, and sale of sports apparel, footwear, and accessories. Under Armour's primary function is to provide athletic performance solutions through innovative products that enhance comfort and athletic performance. The company’s wide range of offerings includes technologically advanced fabrics engineered to wick sweat and control body temperature, benefiting athletes and fitness enthusiasts. Under Armour's footwear line caters to multiple sports disciplines such as running, basketball, and soccer, bolstering the performance needs of both professional athletes and casual users. The brand is influential in the sportswear industry, competing vigorously with major global players to set trends in sports fashion and equipment. Founded in 1996 and headquartered in Baltimore, Maryland, Under Armour has expanded its market presence globally through strategic endorsements, collaborations, and a robust e-commerce platform. Its commitment to innovation and performance positions Under Armour as a significant contributor to advancements in athletic wear technology, impacting the sports, fitness, and lifestyle sectors worldwide.