Procter & Gamble Co

All 55 episodes are now live of America's first brand co-produced feature-length microsoap produced by dentsu Entertainment and Pixie USA

LOS ANGELES, Feb. 12, 2026 /PRNewswire/ -- Native, a clean beauty and personal care brand, P&G Studios, a division of Procter & Gamble, and dentsu Entertainment, a division of dentsu, today announced the official launch of The Golden Pear Affair the first brand co-produced feature-length "microsoap" in the US. Produced by Pixie USA, and directors Kim Miller and Kristen Brancaccio, the microseries delivers a complete, cinematic story in bite-sized episodes designed for the vertical, mobile-first era.

Reinventing the classic soap opera for today's social audiences, The Golden Pear Affair unfolds across 55 short-form episodes totaling just under 80 minutes—equivalent in length and narrative scope to a feature film. Individual episodes range from 60 seconds to 2 minutes and 45 seconds, blending fast-paced storytelling, romance, and cliffhangers into a bingeable, swipe-native viewing experience.

The microsoap's plot centers on a mystery related to an international jewelry heist and a missing sister, weaving together themes of self-discovery, desire, and transformation through a globe-spanning romantic adventure. The series stars microdrama favorites Nick Ritacco, Aloyna Real, and Cody Sean Morgan, each bringing a devoted fan base to the project, helping drive discovery across social platforms.

The series thoughtfully weaves in Native's newest limited edition collection - Global Flavors - featuring fragrances inspired by locations from around the globe. These scents and Native's commitment to clean formulas, inspired the film's overall plot line and key moments taking viewers on a whirlwind romantic adventure.

Audiences can view the trailer and the first five episodes for free on Native's YouTube channel and across TikTok, Instagram, Facebook, and additional social platforms. The full series and official trailer are now live on thegoldenpearaffair.com. After the initial episodes, audiences are directed to thegoldenpearaffair.com, where they can unlock the remaining chapters of the story.

The full series is available for $9.99, with individual episodes also available for purchase. Fans visiting the site can participate in Native brand promotions, earning coins that can be applied toward unlocking additional episodes—further blending entertainment, engagement, and brand experience.

To support the launch, the cast will promote the series across their personal social platforms, directing fans to the site and encouraging continued viewing as the story unfolds. The Golden Pear Affair represents a new model for brand-led entertainment—one that fuses premium storytelling, social-native formats, and commerce into a single, immersive experience.

This launch marks continued evolution of the format, building on P&G's deep heritage in soap operas dating back to the 1930s. The Golden Pear Affair modernizes that legacy, translating serialized storytelling into a bold new format designed specifically for vertical video and social-first distribution.

"From Native's point of view we wanted to bring our new limited edition Global Flavors collection to life in a dynamic, experiential way for consumers and this microsoap was the perfect format to showcase how the right scent and clean ingredients can be transformative. We can't wait for viewers to spot the fun nods to the collection woven throughout the storyline and experience the adventurous scents of the collection for themselves."

     –     Chris Talbott, CEO, Native

"Native & P&G are proving that branded storytelling can be character-first, audience-driven, and creatively impactful — without compromising the story."

     –     Nick Ritacco

"What excited me about The Golden Pear Affair was getting to play a woman who isn't waiting to be saved. Pixie USA and Native are creating stories where female characters are proactive, intelligent, and in control of their own choices. That kind of representation matters— especially when it's supported by brands that genuinely believe in empowering women."

     –     Alyona Real

About Native

Founded in 2015, Native is a personal care company that makes clean and effective products from naturally derived ingredients, including deodorant, body wash, body lotion, hand soap, toothpaste, shampoo, and conditioner. For more information, visit www.nativecos.com or you can follow Native on TikTok, Instagram, Facebook, and LinkedIn.

About P&G Studios

P&G Studios develops and produces powerful stories and compelling narratives, to foster relevant connections where P&G brands fit naturally. P&G Studios has been a driving force behind projects like Beyond the Gates (CBS), Culture of Winning: Polynesian Football Pride (Tubi), Oscar ® Shortlisted Coded: The Hidden Love of J.C. Leyendecker (Paramount+), A Radical Act: Renee Montgomery (Roku), Fair Play (Hulu), TIME Women of the Year, the powerful Queen Collective Films (BET), and the launch of the Seneca Women's Podcast Network. P&G Studios, in addition to being one of the strongest portfolios of trusted, quality, leadership brands, is one of the many innovative ways the Procter & Gamble Company (NYSE:PG) serves consumers around the world. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About dentsu Entertainment

Dentsu Entertainment is the specialist entertainment division of dentsu, and part of the global dentsu Sports & Entertainment practice. Dedicated to developing, financing, producing, and marketing content that creates cultural connections, dentsu entertainment delivers value for audiences, rights holders and brand partners. Its work spans film, TV, anime, gaming, and emerging formats, leveraging innovative commercial models and global creative expertise to shape stories that drive the cultural conversation and resonate across platforms.

Current slate highlights include The Angry Birds Movie: 3 (with Rovio, Flywheel Media, and Paramount Pictures) – releasing January 2027; and Ball Games – an all-new animated feature in partnership with PGA of America and producer John Cohen (Despicable Me, The Angry Birds Movie).

These projects reflect dentsu's commitment to IP investment and entertainment innovation, connecting fans of world-class content to the brands they love.

About dentsu

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more: www.dentsu.com / www.group.dentsu.com

ABOUT PIXIE USA

Founded in 2025, Pixie USA is a micro-drama studio focused on brand-safe, serialized mobile entertainment. Pixie develops, produces, and distributes micro-dramas that embed brands directly into the story—and designs mobile-first platforms that turn recurring audience engagement into measurable product demand.

Pixie USA was founded by producer Jonas Barnes, an Original Film alum whose credits include Fast & Furious, SWAT, and Sonic the Hedgehog. Drawing on decades of experience in film, television, and digital marketing, Pixie USA combines Hollywood-level production with mobile-native distribution strategies designed to keep brands top of mind at the moment of purchase.

www.pixieusa.com

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SOURCE P&G Studios

• Premature babies' skin is twice as thin as that of a full-term baby and highly sensitive, which can make essential moments of skin-to-skin contact and bonding more challenging^[2].
• Almost two-thirds (63%) of parents felt unsure about how to conduct moments of touch and comfort with their little one when they first arrived on a neonatal unit^[1].
• Pampers Preemie Protection nappies help to enable these moments of care between parents and their newborns, as they are specially designed to be extra gentle on even the most fragile of skin whilst also having a customisable fit to accommodate for medical lines and leads.   
• This World Prematurity Day, Pampers is continuing to partner with first-time mum, broadcaster, author and world champion dancer, Oti Mabuse, whose daughter was born at 28 weeks, to help raise awareness of Pampers Preemie Protection nappies.

LONDON, Nov. 19, 2025 /PRNewswire/ -- Touch is crucial to all babies' development, but with skin twice as thin as that of a full-term baby, premature babies' skin can often be very fragile^[2]. Despite this vulnerability, skin-to-skin contact is crucial for their development, as it significantly boosts oxytocin^[3] levels, an important hormone for familial bonding.

However, almost two-thirds (63%) of parents surveyed said they felt unsure about how to conduct these moments of touch and comfort with their little one when they first arrived on a neonatal unit, with many also feeling unprepared (81%) and nervous (72%)^[1].

Pampers Preemie Protection nappies have been developed with neonatal nurses and parents to be extra gentle on even the most fragile of skin. Designed to fit around medical lines and leads, the nappies aim to make changing easier and support up to 6 hours of leakage protection to help keep babies' delicate skin protected. These nappies help to enable more of these essential moments of connection and bonding, with 94% of parents confirming that a nappy designed specifically for premature babies made it easier for them to provide care with confidence^[1].

Since 2017, Pampers has donated more than three million nappies to UK hospitals, pharmacies and parents, and continues to support Bliss, the UK's leading charity for babies born premature and sick, helping families with essential support and resources during their time of need.  To make Pampers Preemie Protection nappies even more accessible for parents and carers of premature babies, Pampers has partnered with Tesco Pharmacy to offer the nappies for free in over 350 of their pharmacies across England, Scotland and Wales during pharmacy opening hours.

What's more, parents and guardians across the UK can show their support by purchasing a pack of Pampers nappies or nappy pants in Tesco between 27^th October and 9^th December 2025. For every pack purchased, Pampers will donate a Pampers Preemie Protection nappy in the UK (T&Cs apply).

This World Prematurity Day, Pampers is partnering for a second year with first-time mum, broadcaster, author and world champion dancer, Oti Mabuse, whose daughter was born at 28 weeks, to continue to raise of awareness of her prematurity experience and Pampers Preemie Protection nappies.

Oti says, "I am so proud to be partnering with Pampers again this year, having had first-hand experience of using the Pampers Preemie Protection nappies during the eight weeks that my daughter spent on a neonatal unit. These nappies allowed my husband and I to have special bonding moments whilst changing her, safe in the knowledge that that they were helping to keep her delicate skin protected. I look back at those memories so fondly, as I feel it helped establish the strong bond we have today."

For more information, please visit https://pampersforpreemies.pampers.co.uk/ or www.bliss.org.uk. To find your nearest Tesco Pharmacy, visit tesco.com/pharmacy.

www.facebook.com/PampersUKIre 

Instagram:@PampersUK_IRE 

Twitter:@Pampers_UK

TikTok: @Pampers_Babies

Imagery and Video in the following link:

https://lion.box.com/s/he4nsp42i2md6nma8r92uqb191aln06u 

PRESS CONTACTS: 

tam.perestrelo@pgone.co.uk 

About Pampers^®

At Pampers, we believe in the power of working together - with parents, experts and our valued partners - to make babies' world better, today and in the future. That's why, for more than 50 years, parents have trusted Pampers to care for babies' happy, healthy development. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling nappy worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of nappies, wipes and training pants designed to provide protection and comfort for every stage of baby's development. Visit www.pampers.co.uk to learn more about Pampers products, our latest innovations and for a chance to win rewards.

Pampers, together we make babies' world better.

ABOUT PROCTER & GAMBLE

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bold®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Herbal Essences®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SevenSeas®, Tampax®, Venus® and Vicks®. Headquartered in the US, we are proud that P&G was founded by an Englishman and an Irishman in 1837 and our heritage lives on through the work of those in our Research & Development Centres, Manufacturing Plants and Business sites across the UK & Ireland. To learn more about P&G UK and Ireland, our brands and citizenship programmes please visit our website (pg.co.uk) and follow us on our social channels (Instagram @pgukandireland, LinkedIn Procter & Gamble UK & Ireland). 

About Bliss

Bliss exists to give every baby born premature or sick in the UK the best chance of survival and quality of life. We champion their right to receive the best care by   supporting families and professionals,   campaigning for change, enabling life-changing research. Bliss was founded in 1979 by a group of concerned parents who discovered that no hospital had all the equipment nor the trained staff it needed to safely care for premature and sick babies. Determined to do something, these volunteers formed a charity to give vulnerable babies the care they deserve. Nearly 50 years later, Bliss has grown into the leading UK charity for the 90,000 babies born needing neonatal care every year. Follow @BlissCharity or visit bliss.org.uk for expert information and support.

Registered charity no. 1002973 Scottish registered charity SC040878

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^[1] Pampers Prematurity Research October 2025

^[2] Visscher M, Narendran V. The Ontogeny of Skin. Adv Wound Care (New Rochelle). 2014 Apr 1;3(4):291-303.

^[3] Vittner, D et al. Parent Engagement Correlates with Parent and Preterm Infant Oxytocin Release during Skin-to-Skin Contact. Advances in Neonatal Care. 2019 19 (1): 73–79

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