NIKE, Inc.

NIKE, Inc. is a leading global company engaged in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services. It operates through key segments including North America, Europe, Middle East and Africa (EMEA), Greater China, Asia Pacific and Latin America (APLA), Global Brand Divisions, Converse, and Corporate. The company focuses on performance categories such as basketball, running, and football (soccer), with footwear accounting for the majority of its sales. Its portfolio features prominent brands like Nike, Jordan for premium athletic footwear and clothing, NikeSkims for women's athleisure, and Converse for casual footwear. NIKE, Inc. serves consumers worldwide through diverse distribution channels, emphasizing innovative products that drive the athletic and lifestyle markets. Founded in 1964 and headquartered in Beaverton, Oregon, it holds a dominant position as the world's largest athletic footwear and apparel brand.