Hyundai Motor Co.

• Hyundai hosts free car seat safety event at Wilkins Hyundai as part of five‑year partnership focused on preventing child injuries

CHICAGO, June 9, 2026 /PRNewswire/ -- Hyundai Motor America hosted its fifth child safety seat check with Ann & Robert H. Lurie Children's Hospital of Chicago at Wilkins Hyundai in Elmhurst, Illinois, continuing a multi-year partnership focused on improving child passenger safety in the Chicagoland area. This effort comes as child passenger safety remains a critical public health issue, with car seat misuse continuing to contribute to preventable injuries nationwide.

$50,000 Donation Supports Lurie Children's Buckle Up Program

Lurie Children's received a $50,000 donation to support the hospital's Buckle Up Program, which helps families stay informed and confident about car seat safety through education, resources, and personalized support. This contribution is part of Hyundai Hope, Hyundai Motor America's corporate social responsibility initiative focused on advancing health, safety, and community well-being.

"Every journey deserves to be a safe one—and that begins with equipping families with the knowledge and support they need," said Cole Stutz, chief safety officer, Hyundai Motor North America. "Lurie Children's continues to be an outstanding partner, and together we are expanding access to child passenger safety education and delivering life-saving resources directly to families through events like this at Wilkins Hyundai."

Why Child Passenger Safety Education Matters

According to the National Highway Traffic Safety Administration, nearly half of all car seats and booster seats are installed incorrectly or improperly used. When used correctly, car seats can reduce the risk of fatal injury by 71 percent for infants younger than one year old and 54 percent for children ages 1 to 4.

The event at Wilkins Hyundai brought certified Child Passenger Safety Technicians (CPSTs) together with families for free car seat inspections, hands-on demonstrations, and personalized education. Technicians checked for proper installation, expiration dates, and manufacturer recalls, and provided replacement seats to families in need.

"Over the past five years, Hyundai has been an invaluable partner in our efforts to prevent child injuries and improve passenger safety," said Amy Hill, MS, MPH, director, unintentional injury prevention programs, Patrick M. Magoon Institute for Healthy Communities at Ann & Robert H. Lurie Children's Hospital of Chicago. "Their support has helped us expand access to car seats, provide education to thousands of families, and ensure children have the protection they need every time they travel. We are proud to continue this partnership and the impact it is making throughout our community."

Measurable Impact of the Hyundai–Lurie Children's Partnership

Since launching the partnership in 2022, Hyundai has contributed $250,000 to support the Buckle Up Child Passenger Safety Program. These investments help:

• Distribute 1,000+ car seats annually to families in need
• Provide safety education to 2,000+ families each year through classes, events, and outreach
• Expand access to community and virtual learning on car seat safety, pedestrian safety, and bicycle helmet use

This ongoing collaboration between Hyundai, Ann & Robert H. Lurie Children's Hospital of Chicago, and local dealers in the Chicagoland area like Wilkins Hyundai reflects a shared commitment to improving child safety outcomes and strengthening communities through education and accessible resources.

Ann & Robert H. Lurie Children's Hospital of Chicago

Ann & Robert H. Lurie Children's Hospital of Chicago is a nonprofit organization committed to providing access to exceptional care for every child. It is the only independent, research-driven children's hospital in Illinois and one of less than 30 nationally. This is where the top doctors go to train, practice pediatric medicine, teach, advocate, research and stay up to date on the latest treatments. Exclusively focused on children, all Lurie Children's resources are devoted to serving their needs. Research at Lurie Children's is conducted through Stanley Manne Children's Research Institute, which is focused on improving child health, transforming pediatric medicine and ensuring healthier futures through the relentless pursuit of knowledge. Lurie Children's is the pediatric training ground for Northwestern University Feinberg School of Medicine. It is ranked as one of the nation's top children's hospitals by U.S. News & World Report. 

Hyundai Hope

Hyundai Hope is a corporate social responsibility initiative from Hyundai Motor North America, committed to the principle of Progress for Humanity and the goal of improving the wellbeing of society. Hyundai Hope dedicates time and supplies resources to nonprofit organizations that support the health and safety of individuals and foster positive growth in communities. For more information, visit www.hyundaihope.com.

Hyundai Motor America

Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company's Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, several cutting-edge R&D facilities and more than 855 independent dealers. These operations are part of Hyundai Motor Group, which is investing $26 billion in the U.S. from 2025 to 2028. For more information, visit www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

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SOURCE Hyundai Motor America

• Special exhibition runs June 11–July 19 at Rockefeller Center in New York City
• Exhibition celebrates FIFA World Cup™ history through immersive experiences, innovation and Hyundai Motor's global "Next Starts Now" campaign
• Boston Dynamics' Spot^® robot and Atlas^® engage with visitors and bring Hyundai Motor's robotics innovation to life throughout the exhibition

NEW YORK, June 8, 2026 /PRNewswire/ -- Hyundai Motor Company and the FIFA Museum today opened the FIFA Museum Presented by Hyundai at Rockefeller Center in New York City. Under the theme "Legacies of Champions," the event welcomed FIFA President Gianni Infantino and celebrated FIFA World Cup™ heritage while inspiring future generations of players and fans.

The opening event was attended by Gianni Infantino, FIFA President; Sungwon Jee, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company; Marco Fazzone, Managing Director of the FIFA Museum; and FIFA Legends Marco Materazzi, Christian Vieri, and Roberto Baggio. The program included official remarks, a ceremonial ribbon-cutting and a trophy unveiling, highlighting a defining moment in FIFA World Cup™ history while inspiring the next generation of players and fans.

The special exhibition will be open from June 11 to July 19, bringing together nearly a century of FIFA World Cup™ history, Hyundai Motor's 27-year partnership with FIFA, immersive fan experiences and robotics-powered exhibits. As part of Hyundai Motor Company's global "Next Starts Now" campaign, the exhibition brings together football (soccer), culture and future innovation through immersive storytelling and interactive experiences.

"Hyundai Motor Company has long supported football - a sport that anyone can enjoy with just a ball, and one that embodies teamwork and passion. This exhibition represents more than a celebration of that football history. It reflects how football connects and inspires people from one generation to the next. This is exactly what "Next Starts Now" means to us" — Sungwon Jee, Executive Vice President and Global Chief Marketing Officer, Hyundai Motor Company

"We are excited to welcoming football fans from around the world to our special exhibition at Rockefeller Center during the FIFA World Cup 2026™ to connect, inspire and share the magic of the beautiful game. Thanks to Hyundai, the FIFA Museum is now in New York to celebrate football's heritage and culture together for the fifth consecutive time in the host country during a major World Cup tournament." — Marco Fazzone, Managing Director of the FIFA Museum

What Can Visitors Experience at the Exhibition?

The FIFA Museum Presented by Hyundai offers a free, immersive experience that celebrates nearly a century of FIFA World Cup™ history while showcasing Hyundai Motor's longstanding partnership with FIFA. The exhibition features:

• Iconic artifacts and jerseys from FIFA archives spanning from the 1930 inaugural tournament to the present day
• Interactive storytelling that illustrates how each FIFA World Cup™ has shaped global sport and inspired generations
• Curated displays highlighting champions across decades and the cultural significance of the tournament
• Hyundai Motor's long-standing 27-year partnership with FIFA and contributions to the global game
• A robotics-driven reinterpretation of iconic FIFA World Cup™ moments through interactive exhibits and storytelling

How Does the Exhibition Showcase Hyundai Motor's Vision for the Next Generation?

As the FIFA Museum's exclusive presenting partner for exhibitions held in FIFA World Cup™ host countries, Hyundai Motor is helping create experiences that connect football heritage with innovation and inspire future generations.

The exhibition features Hyundai Motor's global fan campaign, "Be There With Hyundai," which celebrates the next generation of football supporters. The display includes drawings created by children aged 5-12 from around the world supporting their National Teams. During the tournament, 48 selected artworks will appear on official National Team Buses traveling across host cities and stadiums in the United States, Canada and Mexico, bringing children's dreams and messages of support to football's biggest stage.

What Interactive Experiences Are Available Throughout Rockefeller Center?

Visitors can explore a range of experiences across indoor and outdoor spaces:

Indoor Exhibition: "Legacies of Champions"

• Location: 9th Floor, Radio Park at Rockefeller Center
• Dates: June 11–July 19
• Hours: 10:00 AM–8:00 PM daily (Selected dates in July will operate with extended hours until 11:00 PM)

Outdoor Exhibition: Interactive Football Pitch  

• Location: North Plaza at Rockefeller Center
• Dates: July 6–July 19
• Hours: 10:00 AM–8:00 PM daily

Fans can step into a stadium-inspired interactive experience, where they test their knowledge by shooting a ball to answer FIFA World Cup™ trivia. Participants who successfully complete the challenge will receive a celebratory balloon powered by an air pump connected via Hyundai IONIQ 9's Vehicle-to-Load (V2L) technology. The space is designed to deliver an authentic match-day atmosphere, featuring:

• Official-style pitch-side LED board and a goalpost creating an immersive, authentic football stadium atmosphere
• A cooling system powered by Hyundai IONIQ 9's Vehicle-to-Load (V2L) technology, enhancing comfort during the summer months

How Do Spot and Atlas Enhance the Visitor Experience?

Boston Dynamics' Spot and Atlas bring Hyundai Motor Group's robotics innovation to life across the venue through engaging, interactive fan experiences.

Spot: Engaging Fans Across the Venue

• Plays an interactive role throughout the FIFA Museum activation
• Appears at key moments, including:
  • Opening ceremony guest welcome
  • Outdoor promotional activations
  • Hyundai Motor pop-up during the Fan Village period
• Fan participation events (June 11–July 4):
  • Visitors encountering Spot at Rockefeller Plaza can receive a FIFA Museum photocard
  • They can also join a social media scavenger hunt for rewards

Atlas: Showcasing Robotics Innovation

• Demonstrates Hyundai Motor Group's robotics vision in a fan-friendly format
• Center Plaza:
  • Static Atlas acts as a wayfinding guide, directing visitors to the FIFA Museum
• FIFA Museum (first-floor Lobby):
  • Atlas is on display holding a FIFA World Cup 2026™ Official Match Ball
  • Visitors can take photos with Atlas on display

How Does This Partnership Support Hyundai Motor's Vision for the Future?

The partnership reflects Hyundai Motor's commitment to enhancing fan experiences through innovation and technology. It connects communities through the global language of football, inspiring the next generation of players, fans and innovators, while advancing the company's 'Progress for Humanity' vision through sport and technology.

The exhibition runs through July 19 and invites fans, families and visitors from around the world to explore FIFA World Cup™ history, interactive experiences and Hyundai Motor's vision for the future.

For more information about the 'Legacies of Champions' exhibition, including opening hours and visitor details, please visit: https://www.fifamuseum.com/en/new-york/legacies-of-champions

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision of 'Progress for Humanity,' Hyundai Motor is accelerating its transformation beyond mobility through advanced robotics and physical AI. The company invests in new technologies to bring about revolutionary solutions while pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai Motor will continue its commitment to carbon reduction as a full lineup provider with industry-leading ICE, hybrid, plug-in hybrid, hydrogen fuel cell and EV technologies.

More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

Follow our Hyundai Global Newsroom Instagram channel @hyundai_mediahub

Visit the Hyundai Media_Hub for more content

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SOURCE Hyundai Motor Company