The Trade Desk, Inc.

The Trade Desk, Inc. is a global technology company specializing in programmatic advertising solutions for digital marketing. As a leading independent demand-side platform, it empowers agencies and advertisers to plan, purchase, and manage data-driven digital advertising campaigns across channels including display, video, mobile, audio, and connected TV. The company's platform operates on a self-service, cloud-based model, offering advanced tools such as cross-device targeting, real-time bidding, and sophisticated data analytics to maximize campaign performance and transparency. Notable features include privacy-centric solutions like Unified ID 2.0 and supply path optimization tools like OpenPath, which facilitate efficient and transparent transactions between advertisers and publishers. The Trade Desk plays a significant role in shaping the open internet ecosystem by enabling advertisers to reach targeted audiences while maintaining user privacy and measurement integrity. With a robust presence in major global markets and a reputation for innovation, The Trade Desk is recognized for driving advancements in digital marketing technology and helping brands achieve more relevant and impactful advertising experiences.