The Trade Desk, Inc.

The Trade Desk, Inc. is a leading provider of technology for digital advertising, specializing in a cloud-based, self-service platform that enables ad buyers to plan, execute, and measure data-driven campaigns across a wide array of digital channels. Primarily serving the advertising sector within the broader media industry, the company empowers clients to purchase and optimize programmatic advertising inventory, including display, video, audio, and connected TV formats. Known for its focus on transparency and innovation, The Trade Desk is widely recognized for pioneering solutions in premium ad environments—such as over-the-top (OTT) and connected TV (CTV)—while integrating cutting-edge data analytics and artificial intelligence. Since its founding in 2009, The Trade Desk has played a pivotal role in shaping the evolution of digital media buying, offering advertisers improved reach, targeting, and measurable return on investment. Its platform's versatility and scale make it a crucial infrastructure component for brands, agencies, and marketers navigating the complexities of the modern digital advertising landscape.