Nip Group Inc.

STOCKHOLM, March 17, 2025 /PRNewswire/ -- NIP Group (NASDAQ: NIPG) has officially been included in the Esports World Cup Foundation (EWCF) Club Partner Program ahead of the tournament opening ceremony in July. As a returning member, this renewed partnership with the EWCF will provide substantial funding to NIP Group that will bolster its existing efforts in key growth areas.

Esports remains a core focus of NIP Group and the investment provided by the program will enable NIP.eStar — the combined banner of the Group's esports properties Ninjas in Pyjamas and eStar Gaming — to engage audiences globally in multiple campaigns over the next six months. Furthermore, NIP will focus on acquiring multiple top-tier rosters in up-and-coming titles in new markets, including the SEA mobile gaming market, leveraging eStar Gaming's prowess in mobile games towards key target regions in the Group's global expansion strategy.

The EWCF Club Partner Program is an industry-leading program that includes top tier esports clubs from around the world. It focuses on uniting esports fans across all game ecosystems through its partnered clubs, with the goal of growing the global fanbase of esports. Their efforts combined, NIP.eStar is determined to make a deep run in EWC 2025, leveraging its global talent pool to compete at the highest level. One roster — NIP's Street Fighter duo Phenom and Veggey — has already earned a slot in the competition, and with teams in at least another ten titles, more qualifications should follow over the coming months..

Hicham Chahine, Co-CEO of NIP Group, said "The Esports World Cup is going to be the single biggest event in the esports industry in 2025, and we're immensely proud to be selected as a key partner of the EWCF. The partnership supports our efforts to build our presence in high-growth markets and will enable us to showcase the truly global nature of our operation as we participate with teams from all across the world, and rally a global community of fans to our side."

Mario Ho, Chairman and Co-CEO, added "Competing as the unified NIP.eStar for the first time is a milestone that reflects our global vision. We're eager to showcase the power of our cross-border collaboration, bringing fans an unparalleled esports experience that bridges cultures and regions like never before."

NIP Group's inclusion in the program is testament to its prominence within esports and its unique position as the only operator with an equally strong presence in the West and China. This distinctive blend of creative resource and event/arena expertise, tied to a network of internationally recognised partners, enables the group to execute multiple complex marketing campaigns across locales.

The Esports World Cup is a global celebration of competitive excellence and esports fandom featuring a unique cross-game competition structure that pits the world's top elite esports athletes against one another, across multiple game titles for the largest-ever prize pool. In 2024, the total prize pool exceeded $60M with 1,500 elite players and 200 Clubs competing in 22 tournaments across 21 games. The Esports World Cup will return to Riyad, Saudi Arabia, in the summer of 2025.

About NIP Group

NIP Group (NASDAQ: NIPG) is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world leader in mobile esports. Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIP Group is developing transformational experiences that entertain, inspire and connect fans worldwide to expand its global footprint and engage digital-first gamers where they are. NIP Group currently has operations in Sweden, China, Abu Dhabi and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world.

View original content:https://www.prnewswire.com/news-releases/nip-group-joins-the-esports-world-cup-foundation-club-partner-program-ahead-of-the-2025-esports-world-cup-302403040.html

SOURCE NIP Group

STOCKHOLM, March 12, 2025 /PRNewswire/ -- NIP Group (Nasdaq: NIPG) subsidiary Ninjas in Pyjamas (NIP), a legendary esports organization founded in Sweden in 2000, has officially renewed their partnership with iconic energy drink brand Red Bull. Originally teaming up in November 2022, NIP and Red Bull will strengthen operations, drive growth, and expand their reach in esports. Red Bull's global reputation opens new doors across content creation, fan engagement, and operational stability for NIP, whilst Red Bull can reach NIP's young and engaged audience as part of their continued commitment to the esports industry.

This renewed agreement will engage esports fans through exclusive player content - such as behind-the-scenes tournament footage - alongside the integration of Red Bull branding in Ninjas in Pyjamas' social media, streams, player jerseys across multiple teams, and events.

NIP and Red Bull will also work together on various activations, including the annual [SWE] CS Summit held at Red Bull Gaming Sphere in Stockholm, which sees leaders in the Swedish Counter-Strike scene come together to discuss and shape the future of their national scene. Supporting the Swedish esports scene and driving positive change at a national level is a key pillar of this partnership, which both will take steps to achieve through various activations.

Commenting on the announcement, Hicham Chahine, Co-CEO of NIP Group said the following, 'It has been a pleasure working with Red Bull over the past two years, collaborating on a series of highly successful projects. The more we work together, the clearer it has become that we align strongly on values and how to create meaningful experiences for our fans. We are truly delighted to continue this journey with them. Their passion for innovation and excellence aligns perfectly with our vision, and together, we look forward to pushing the boundaries of this industry even further'.

About NIP Group

NIP Group (NASDAQ: NIPG) is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world-leader in mobile esports. Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIP Group is developing transformational experiences that entertain, inspire and connect fans worldwide, to expand its global footprint and engage digital-first gamers where they are. NIP Group currently has operations in Sweden, China, Abu Dhabi and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world.

View original content:https://www.prnewswire.com/news-releases/ninjas-in-pyjamas-take-flight-with-renewed-red-bull-partnership-302399688.html

SOURCE NIP Group