Magnite Inc.

Magnite Inc. is a leading technology company specializing in programmatic advertising, with a strong focus on providing technology solutions for media owners to monetize content across digital platforms. As the world’s largest independent sell-side advertising platform, Magnite enables publishers to manage and sell their advertising inventory through advanced automation, connecting them with a global network of advertisers. Its solutions cover various channels including connected TV (CTV), video, and display advertising, addressing the increasing demand for data-driven and targeted marketing strategies in the digital age. Magnite Inc. has a significant presence in key global markets and works with both traditional broadcasters and digital-first publishers, facilitating greater efficiency and transparency in media transactions. The company is recognized for its commitment to independence, innovation, and partnership, empowering clients to realize optimal value from their advertising operations. With the rapid growth of streaming and ad-supported content—especially in markets such as Italy—Magnite plays a pivotal role in shaping how brands reach audiences at scale while supporting media diversity and sustainability.