Magnite, Inc.

Players get unlimited, subscription-free gaming—brands get smarter, more engaging ways to connect with them across Smart TVs    

STAMFORD, Conn., Jan. 6, 2026 /PRNewswire/ -- PHȲND, the global cloud gaming platform making high-quality games instantly accessible on Smart TVs, today announced Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, as its ad tech monetization launch partner. Leveraging Magnite's SpringServe ad server and programmatic capabilities, the collaboration will unlock both direct and programmatic advertising across PHȲND's extensive library of top-tier games, opening a new channel for brands to connect with engaged players in the living room.

This partnership introduces programmatic advertising at scale to a console-quality gaming environment on Smart TVs. Through Magnite's technology, advertisers will be able to reach audiences seamlessly across different Smart TV manufacturers and a wide variety of game genres—from action and sports to casual and family games—all delivered seamlessly through PHȲND's ad-supported model.

"PHȲND was built to expand the definition of gaming by removing friction for players and unlocking new possibilities for developers and brands," said André Swanston, Co-Founder & CEO of PHȲND. "With Magnite as our ad tech launch partner, we're bringing both direct and programmatic advertising into cloud gaming for the first time at scale. This creates meaningful value for players through free games, while enabling advertisers to precisely target audiences in an environment that's brand-safe and truly engaging."

By making PHȲND's growing catalog of games available with Magnite's programmatic infrastructure, advertisers will gain access to diverse, brand-safe inventory across leading Smart TVs. Campaigns can be tailored by demographics, interests, and play behavior—optimizing spend while enhancing the player experience with non-intrusive formats, while also supporting developers with sustainable revenue streams.

"PHȲND brings together the excitement of gaming and the accessibility of smart TVs to deliver an innovative experience for both consumers and advertisers, and we're proud to support this effort," said Sean Buckley, President, Revenue at Magnite. "Our deep omnichannel experience across both streaming TV and gaming makes us uniquely positioned to help PHȲND efficiently monetize their premium content."    

The partnership with Magnite is a major step in introducing ad-supported cloud gaming as a mainstream entertainment channel. As Smart TVs become the primary hub for entertainment worldwide, this collaboration will create an unparalleled opportunity for brands to engage players where they play, watch, and connect. The collaboration sets the stage for advertisers and brands to explore new opportunities to connect with audiences.

About PHȲND

PHȲND is gaming for everyone, providing FREE instant access to a wide range of quality games directly on Smart TVs. No console. No downloads. No subscription fees. Just pick your game and play. Visit phynd.co to learn more about partnering with us.

About Magnite

We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

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SOURCE PHȲND

NEW YORK, Oct. 30, 2025 /PRNewswire/ -- ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the launch of the industry's first LocalLinear TV Private Marketplace designed to close the programmatic gap for local broadcast.

This new functionality allows buyers to replicate digital-like workflows seamlessly, offering:

• Self-service deal ID creation
• Precision controls for geo targeting, daypart, affiliate, program, and genre
• Auto-bidding for delivery management
• Digital-like delivery dashboards

The result is a new level of flexibility, visibility, and automation for linear TV—while ensuring local stations retain full control of their inventory.

Through this collaboration, local linear TV inventory is available through Magnite's ClearLine platform, where buyers can discover, package, and activate video ad campaigns. Within Magnite's ClearLine solution, buyers can now access local linear TV and digital video programmatically in one place.

This advancement combines the scale, reach, and cultural impact of local broadcast with the efficiency, precision, and automation of digital execution, marking a major step toward the industry's long-held goal of fully independent local TV programmatic activation.

Advertisers have access to a powerful suite of capabilities that bring linear and digital video together for maximum campaign impact.

• Buyers can now activate live local linear TV alongside streaming and digital video through real-time bidding and VAST workflows—enabling a truly converged media strategy.
• Stations gain streamlined workflows that enhance their ability to operate with the speed of national networks and digital platforms.

Bid multiplier forecasting extends impression-based planning to one-to-many linear delivery, unlocking greater precision and efficiency in media activation.

In parallel, ITN—long recognized as the gold standard in TV tracking and accountability—has layered in advanced campaign management tools that give buyers digital-like control and transparency from start to finish.

"We've moved well beyond where previous programmatic linear efforts have stalled," said Todd Watson, CEO of ITN. "This launch delivers the ease, visibility, and automation that will define the future of linear TV. The difference now is that activating it is just as simple as buying digital."

"The expansion of our partnership with ITN brings programmatic buyers closer to local linear TV inventory and makes it much easier to holistically activate, manage, and measure their total video advertising investments," added Matt McLeggon, SVP of Advanced Solutions at Magnite. "Bringing valuable local linear TV inventory to ClearLine gives digital-native advertisers a more comprehensive access point to premium video supply with executional ease and efficiency."

"Today's announcement has been a long time in the making," said Jennifer Hungerbuhler, Chief Publisher Direct Officer at Dentsu. "We are now witnessing technology that has the potential to revolutionize the local TV workflow and unlock the inherent value that agencies have always seen in this medium."

Future enhancements will include advanced capabilities for spot TV, direct-to-station access, more precision audience targeting, and specialized features for key verticals such as political advertising, further cementing linear TV's place in the modern programmatic landscape.

About ITN

ITN is a tech-first company with a suite of proprietary platforms offering both managed and self-service solutions. We redefine how local TV is activated across broadcast, cable, and digital channels at the national, regional, and local levels—helping agencies operate more efficiently and deliver greater client value. ITN is bringing local TV fully into the programmatic ecosystem, unlocking revenue for suppliers, and enabling advertisers to realize the total strategic value of local TV with digital-like execution.

For more information, visit itn.tv

About Magnite

We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

CONTACTS:

Craig Sulema

CSulema@itnnetworks.com



Charlstie Veith

CVeith@magnite.com 

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SOURCE ITN