Magnite Inc.

Magnite Inc. is a prominent player in the digital advertising industry, functioning as a leading sell-side advertising platform. It facilitates the transaction of digital ad inventory between publishers and advertisers through real-time bidding. Magnite's core purpose is to empower publishers by allowing them to optimize revenue from their ad spaces across numerous platforms, including desktop, mobile, and connected TV. By leveraging its advanced technology and data analytics capabilities, Magnite enhances the efficiency and transparency of digital advertising transactions. The company operates across various industries such as entertainment, news, and sports, playing a critical role in how media organizations monetize their content. With its comprehensive suite of tools and a strong presence in key global markets, Magnite significantly influences the programmatic advertising landscape by providing scalable solutions for both small and large publishers. Headquartered in Los Angeles, California, Magnite is part of the evolving ecosystem that supports the digital economy's growth.