Ipsos SA

Ipsos SA operates as a leading global market research company, providing critical insights and data to a wide range of industries and sectors. Its primary function is to deliver comprehensive market research services that help client organizations understand consumer behavior, market trends, and industry dynamics. With a strong emphasis on quality and innovation, Ipsos leverages a variety of research methodologies, including surveys, focus groups, and observational studies, to gather relevant data. The company serves sectors such as consumer goods, healthcare, technology, and telecommunications, assisting businesses in making informed decisions about product launches, marketing strategies, and customer experience improvements. Founded in 1975 and headquartered in Paris, France, Ipsos has a significant presence in over 90 markets worldwide. Its extensive network of experts and field researchers position it as a pivotal player in the research industry, offering clients a blend of global reach and localized insights. Ipsos' role in the financial market is underscored by its commitment to driving better decisions through qualitative and quantitative analysis, impacting how companies, governments, and institutions operate and strategize in various global contexts.