Ipsos SA

Ipsos SA is a multinational market research and consulting firm headquartered in Paris, France. Founded in 1975 by Didier Truchot, it specializes in producing, interpreting, and distributing independent information gathered from individuals through surveys, public opinion polling, and data analysis. The company offers services to advertising, media, and various sectors, including innovative tools like the Baromètre d'Affichage for billboard effectiveness and studies on consumer behavior, political trends, and market insights. With a global presence in 87 countries and approximately 20,000 employees as of 2025, Ipsos operates subsidiaries such as Ipsos MORI, Ipsos-Reid, and Ipsos Healthcare, covering regions like Europe, the Americas, Asia-Pacific, and beyond. Notable acquisitions, including Synovate in 2011 and Synthesio in 2018, have positioned it as the world's third-largest research agency, ranked fifth in 2018 revenues among peers. Publicly traded since 1999, Ipsos emphasizes integrity, curiosity, collaboration, client focus, and entrepreneurial spirit to deliver actionable insights for informed decision-making in dynamic markets. Its methodologies, like the U.S. KnowledgePanel, ensure representative sampling for reliable results.