Ipsos SA

NEW YORK, Nov. 17, 2025 /PRNewswire/ -- Ipsos, one of the world's leading market research companies, is proud to announce that it has again earned the No. 1 spot in the 2025 GRIT Top 50 Most Innovative Suppliers list, the definitive global ranking of the companies shaping the future of consumer insights.

This marks Ipsos' third consecutive year as the top company in Greenbook's GRIT Business & Innovation Report — an honor that reflects Ipsos' global reputation for forward-thinking research, and its strong commitment to AI-powered innovations that bring real value and impact to clients.

The annual GRIT Top 50 Most Innovative Suppliers list is derived from a global survey of insights clients, suppliers, and industry professionals. Ipsos was much more strongly and frequently associated with innovation than any of the other 1,462 insights or market research companies under consideration, garnering nearly twice as many mentions as the runner-up.

The report also identified Ipsos as the top-ranked full-service supplier and No. 1 qualitative research supplier, noting that "in a year marked by possible socio-economic uncertainty and AI's enterprise push, these numbers may signal a premium on proven resilience over flashy novelty."

From always-on research solutions like Ipsos.Digital to frontier explorations of synthetic data, "digital twins," and other AI-powered tools for modeling consumer behavior, Ipsos continues to push boundaries while leading the industry in data quality and methodological rigor.

"We're proud to be recognized once again as the world's #1 Most Innovative Insights & Analytics company and thrilled to be at the forefront of our industry's evolution," said Mary Ann Packo, CEO of Ipsos North America.

"Ipsos remains committed to providing a total understanding of people, markets, and society through our broad range of global solutions — powered by our unique blend of objective consumer data, AI and human intelligence — to deliver true impact to our clients."

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

"Game Changers" – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

www.ipsos.com

35 rue du Val de Marne

75 628 Paris, Cedex 13 France

Tel. +33 1 41 98 90 00

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SOURCE Ipsos

NEW YORK, Nov. 13, 2025 /PRNewswire/ -- Ipsos, one of the world's leading market research companies, has announced the launch of its 2025 Ipsos Global Influentials (IGI) survey which provides media owners, media agencies, and brands with the most comprehensive look yet at the cross-media consumption, brand preferences, and attitudes of the top 20% of household incomes and company leaders.

This group represents the "early adopters driving market trends." The continuous, year-round study includes over 140,000 interviews, covering 1,500 products and 800 media brands, and maps the behaviors of those who disproportionately shape public opinion and purchasing decisions.

Portrait of the Global Influentials: The Audience That Drives the Market

The new wave of IGI reveals an audience that is disproportionately powerful in shaping market trends. These individuals aren't just consumers; they are market multipliers.

• They are Trendsetters: 68% of Global Influentials are early adopters of new products, and 47% like to stand out from others.
• They are Influencers: 80% actively influence the decisions of others across 20 different product and service categories.
• They are Bold and Global: This group is forward-thinking, with 58% considering themselves "global citizens" and 47% identifying as risk-takers.
• They are Resilient and Optimistic: In a time of economic uncertainty, Global Influentials are ready to spend. Almost 8 in 10 report their family finances are as good as or better than the previous year, with optimism climbing to nearly 90% among company leaders.

Unlocking New Markets and Deeper Customization

The 2025 IGI study has significantly expanded to provide a richer, more actionable dataset for media planning and brand strategy:

• Latin American Expansion: The survey now includes comprehensive data from Argentina, Brazil, and Mexico, bringing the total markets covered to 43.
• Dynamic Customization: Enhanced recontact survey options allow clients to integrate their own custom questions and analyze responses against IGI's vast existing datasets.
• Sector-Specific Intelligence: New barometers offer deep-dive insights into high-growth sectors, including finance and AI.

Daniel Wong-Chi-Man, Global Service Line Leader, Audience Measurement at Ipsos commented: "In today's fragmented media landscape, the IGI survey is the definitive guide to reaching influential audiences. For brands, it connects them with their most valuable customers; for media agencies, it enables precise cross-media planning; and for media owners, it proves audience value and secures premium advertising revenue."

For further details and inquiries, please reach out to the key Ipsos contacts below:

• Daniel Wong-Chi-Man, Global Service Line Leader, Audience Measurement, Ipsos: daniel.wong-chi-man@ipsos.com
• Tony Incalcatera, Senior Vice President, Audience Measurement, Ipsos in US: tony.incalcatera@ipsos.com
• Nathalie Sodeike, Syndicated Survey Lead, Ipsos in the Netherlands: nathalie.sodeike@ipsos.com

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

"Game Changers" – our tagline – summarizes our ambition to help our 5,000 clients navigate with confidence our rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120, Mid-60 indices, and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP

www.ipsos.com

35 rue du Val de Marne

75 628 Paris, Cedex 13 France

Tel. +33 1 41 98 90 00

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SOURCE Ipsos