Hite Jinro Co., Ltd.

Applications open April 8 for creators to share their JINRO experiences through a unique, local lens

SEOUL, South Korea, April 8, 2026 /PRNewswire/ -- JINRO, the world's No. 1 soju brand, is calling for participants in its JINRO GLOBAL AGENT, an international supporter program designed to turn fans into storytellers. Moving beyond traditional one-off campaigns, the program focuses on building lifestyle-driven communities by integrating JINRO into the daily lives and cultural conversations of global consumers.

The JINRO GLOBAL AGENT program is about more than just the product. By sharing JINRO experiences through their eyes, it will serve as a bridge between the brand and local communities, creating relatable content and expanding JINRO's global touchpoints.

Jung-ho Hwang, Head of Overseas Business at HiteJinro, said, "JINRO GLOBAL AGENT is more than a promotional collaboration; it is about sparking two-way communication between the brand, our participants, and the communities they thrive in. This also provides us with real-world insights needed to build and strengthen our long-term relationships with consumers worldwide."

JINRO GLOBAL AGENT Details

Selected Agents will participate in a three-month long program, engaging in a range of content creation. These include global missions shared across markets and local missions tailored to the characteristics of each region.

• Global Missions: Designed to consistently communicate JINRO's core brand message.
• Local Missions: Tailored to local seasonal trends, cultural nuances, and lifestyle contexts.

Through these missions, participants will introduce JINRO from their own perspectives, creating content that feels natural and authentic. Agents will receive benefits upon mission completion, including early access to new JINRO products, support for channel growth, and additional incentives for outstanding performance.

How to Apply

Applications open April 8 via the official JINRO GLOBAL AGENT page. Anyone of legal drinking age who actively manages major social media channels is eligible to apply. Applicants will be evaluated based on various factors including content quality, consistency, and overall brand fit. The current application round is open to applicants in the Philippines, Vietnam, and Japan, with additional markets potentially considered in the future.

For full details and to apply, visit www.jinro-global.webflow.io/agent-en.

About JINRO

Far beyond just a drink, JINRO soju is a cultural connector—bringing people together across countries, communities, and conversations with a diverse portfolio that includes JINRO IS BACK, ORIGINAL, FRESH, and a vibrant fruit range of GRAPEFRUIT, GREEN GRAPE, PLUM, STRAWBERRY, PEACH, LEMON.

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SOURCE hitejinro

A limited-edition release blending natural sweetness with JINRO'S signature clean, crisp profile

SEOUL, South Korea, April 3, 2026 /PRNewswire/ -- JINRO, a leading soju brand by HiteJinro, proudly announces the launch of its latest soju, JINRO MELON LIMITED EDITION.

JINRO MELON LIMITED EDITION captures the sweet essence of melon while retaining JINRO's signature clean finish for a brighter, refreshing experience. With a subtle melon aroma and a smooth finish, it is curated to naturally fit into casual occasions or grand celebrations with 13% alcohol by volume (ABV) in each bottle.

A standout feature of this release is the packaging. Differentiating from its regular flavoured soju lineup, it takes on a sleek black colour palette that leans into a premium and trend-forward appeal.

Jung-ho Hwang, Head of Overseas Business at HiteJinro, said, "JINRO MELON LIMITED EDITION was developed to harmonise melon's distinctive flavour with JINRO's clean finish, making it easy for global consumers to enjoy. With a trend-forward design, we hope to bring an elevated sense of enjoyment through JINRO, and we will continue to drive brand outreach through approachable yet innovative products and marketing."

This limited-edition soju will be rolled out across more than 20 countries, including the United States of America, Japan, Vietnam, Australia, and the United Kingdom. With this launch, JINRO aims to deliver a sense of novelty and strengthen consumer affinity across the globe.

In addition, JINRO will continue to engage global consumers by releasing product-related content through its official social media channels.

About JINRO

Far beyond just a drink, JINRO soju is a cultural connector—bringing people together across countries, communities, and conversations with a diverse portfolio that includes JINRO IS BACK, ORIGINAL, FRESH, and a vibrant fruit range of GRAPEFRUIT, GREEN GRAPE, PLUM, STRAWBERRY, PEACH, LEMON, and the JINRO MELON LIMITED EDITION.

Connect with JINRO via:

• Official website: jinro-soju.com
• YouTube: youtube.com/@JINROGlobal
• Instagram: instagram.com/jinro_global/
• Facebook: facebook.com/jinro.global

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/jinro-unveils-jinro-melon-limited-edition-a-premium-fusion-of-sweetness-and-sophistication-302729523.html

SOURCE HITEJINRO