Jollibee Foods Corporation

As 10-year celebrations continue, the brand pairs community giving with exciting rewards for Canadian fans.

TORONTO, Oct. 12, 2026 /CNW/ -- Global restaurant chain Jollibee, known for its mouth-watering Jolly Crispy Chicken fried chicken, juicy Chicken Sandwiches and iconic Peach Mango Pie, is continuing its 10th-anniversary celebration across Canada. Moving into the next chapter of its 10-week anniversary celebration, Jollibee is uniting community impact with fan appreciation. The brand is also showing its love for the community by giving back and showing their commitment to being part of the local landscape through a nationwide charitable initiative with Make-A-Wish^® Canada. The partnership will launch alongside a new round of "Jolly Deals" and a special Rewards challenge for digital Jollibee Rewards members.

At the heart of this milestone phase is Jollibee's commitment to spreading joy in the communities that have embraced the brand over the past decade. Through the "Buckets of Wishes" initiative, Jollibee is turning its signature chicken buckets into a vehicle for giving back, while simultaneously rewarding the loyal fans who visit their local Jollibee store every week.

Starting mid-October, fans can participate in both featured anniversary drops:

• DEAL 6: "Buckets of Wishes" for Make-A-Wish^® Canada (Oct. 11 – Nov. 15) – To help grant life-changing wishes for children with critical illnesses, Jollibee will donate $1 directly to Make-A-Wish^® Canada for every 10-piece Jolly Crispy Chicken Bucket sold at Canadian locations throughout the partnership.
• DEAL 5: 10^th Anniversary "Jollibee Rewards Visit Challenge" (Oct. 19 – Oct. 25) – Jollibee is celebrating 10 years in Canada with a special Rewards challenge: the more you visit, the more points you earn. The first visit earns 2x points, the second visit earns 3x points, and the third visit earns 10x points.
  • If you're not a Jollibee Rewards member, simply download the Jollibee App and join Jollibee Rewards. Start placing qualifying orders, and your bonus point multipliers will automatically apply with each qualifying visit!

Originally launched on September 7, the 10-Week "Jolly Deals" Countdown runs through the end of the year as a rolling series of celebratory offers and community experiences. As Jollibee moves into this second phase, fans can expect even more surprises on the horizon, including one-day-only menu deals, and festive in-store anniversary activations.

Since opening the doors to its first Canadian store in Winnipeg, Manitoba in December 2016, the brand has built a vibrant network of 28 restaurants across five provinces. The 10-week campaign serves as a heartfelt thank-you to the millions of guests who have made Jollibee a part of their everyday moments and family traditions over the last decade.

"The response to our 10-Week Countdown has been incredible, and it's all thanks to the friends and fans who have shown us so much love since day one," said Beth Dela Cruz, President, Jollibee North America. "As we celebrate 10 years in Canada, we wanted to make sure we gave that love back. Our partners at Make-A-Wish^® Canada share our core value of spreading joy and creating meaningful memories. Partnering with an organization so impactful in the community feels incredibly fitting for Jollibee, and we are excited to work together to bring smiles to families across the country."

Jollibee's 10th anniversary comes at a time of record momentum for the brand in Canada. Building on its established network of corporate-owned locations, Jollibee is accelerating its nationwide expansion over the next five years through its growing franchising program--bringing signature favorites like Jolly Crispy Chicken and Peach Mango Pie to dozens of new Canadian neighborhoods.

This rapid expansion reflects Jollibee's rising global prestige. Demonstrating its expanding consumer appeal on the world stage, Jollibee was recently named to the 2026 TIME100 Most Influential Companies list and ranked among the Top 10 Industry Leaders in Food & Drink by TIME Magazine, positioning the brand for an even bigger second decade in Canada.

To stay connected to the 10-Week "Jolly Deals" Countdown, fans can follow @jollibeecanada on TikTok, @jollibeecanada on Instagram, and @jollibeecan on Facebook to see each week's featured announcement. To enter the sweepstakes and earn rewards, download the Jollibee Canada App and sign up for Jollibee Canada Rewards. For more details on Jollibee's 10th Anniversary celebrations, visit http://ca.jollibeefoods.com/canada10th.

About Jollibee Group

Jollibee Foods Corporation (PSE: JFC) (the "Company") is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio that includes 20 brands (the "Jollibee Group") with over 10,700 stores and cafés across 33 countries.

The Jollibee Group's portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), Shabu All Day (70%), bubble tea brand Milksha (51%), and SuperFoods Group that operates Highlands Coffee (60%*) The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S., and in Botrista, a leader in beverage technology. 

The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Company has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a five-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

* On September 23, 2026, the Jollibee Group entered into an agreement to sell an 11% interest in the company that owns Highlands Coffee, subject to closing conditions.

SOURCE Jollibee

As a thank-you to its Canadian fans, Jollibee will kick off its fun-filled anniversary campaign on Sept. 7, offering special Rewards offers, limited-time deals and exclusive merch – with more surprises to be revealed in the coming weeks.

TORONTO, Sept. 4, 2026 /CNW/ -- Global restaurant sensation Jollibee, beloved for its mouth-watering Jolly Crispy Chicken fried chicken, juicy Chicken Sandwiches and iconic Peach Mango Pie, will soon reach an exciting milestone: 10 years of spreading joy across Canada. To thank fans for their loyal support throughout its joyful Canadian journey, Jollibee is launching its 10-Week "Jolly Deals" Countdown starting Monday, Sept. 7. Running through the end of the year, this national campaign delivers weekly surprises--from limited-time offers and bonus Rewards points to exclusive merchandise, a nationwide sweepstakes, and community giving.

Jollibee made its Canada debut with the opening of its first store in Winnipeg, Manitoba in December 2016. Over the last ten years, Jollibee has grown from a single location into a 28-restaurant network across five provinces, where the brand has introduced its signature menu and joyful hospitality to delight new communities while serving as a familiar favourite for longtime guests. For some Canadians, Jollibee is a comforting taste of home; for others, it is a destination for discovering the brand's signature take on fried chicken. That combination of emotional connection and broad appeal has helped drive Jollibee's growth in Canada, with the brand gaining legions of fans every time it opens its doors in a new city.

The 10-Week "Jolly Deals" Countdown

Kicking off on Sept. 7, the "Jolly Deals" Countdown is a fun, celebratory series that offers Jollibee fans a different way to celebrate each week, from extra savings and extra Jollibee Rewards points to limited-run anniversary merch and a prize-packed sweepstakes. The lineup will also include a delicious way for fried chicken lovers to satisfy their cravings while supporting their local community.

10 … 9 … 8 … 7: Announcing the First Four Jolly Deals (Sept. 7 – Oct. 11)

The first four Jolly Deals in the 10-week lineup feature a curated mix of Jollibee Rewards offers and celebratory experiences– all designed to thank our fans for the support that has made Jollibee Canada such a success.

• DEAL 10: 10^th Anniversary Kickoff Deal (Sept. 7 - Oct. 15) – Jollibee will launch the countdown with a craveable value offer for both new and existing Rewards members: spend $30 and receive $10 off their next Jollibee order.
• DEAL 9: Pay with Joy (Week of Sept. 21) – Jollibee will invite fans to share the joy through fun simple challenges. Select customers who show off their joy will be rewarded with free meals--because spreading joy deserves a delicious reward.
• DEAL 8: Jolly Glass Tumbler Promo (Starting Sept. 28) – Jollibee will treat Rewards members to an exclusive in-store promo: a limited-edition mascot glass tumbler, which will be available for just $25 with any eligible dine-in or takeout purchase.
• DEAL 7: Jolly Thanksgiving Catering Offer (Oct. 5 - 11) – Fans can celebrate Thanksgiving with Jollibee Catering and receive a $25 coupon toward their next catering order when they place an order of $300 or more.

Additionally, throughout September, Jollibee will offer two "Perfect 10" Deals – a 2-piece Jolly Crispy Chicken Meal for $10 and a 10-piece Jolly Crispy Chicken Bucket for $35 – as a special thank-you to fans who have been a part of its Canadian journey since day one.

6 … 5… 4 … 3 … 2 … 1: More Jolly Deals to Come!

Jollibee will announce Jolly Deals 6 through 1 in mid-October. Without giving too much away just yet, there will be some marquee anniversary moments fans won't want to miss, including a chicken-bucket themed fundraiser benefiting Make-A-Wish^® Canada, a nationwide Rewards sweepstakes, an exclusive anniversary merch drop, and much more!

"Celebrating 10 years in Canada is an incredible and humbling milestone for our brand," said Beth Dela Cruz, President, Jollibee North America. "Since opening our doors in Winnipeg in 2016, Canadians from coast to coast have welcomed Jollibee into their communities and made us a part of their family traditions. Our Jolly Deals Countdown is our way of showing our gratitude to our passionate fans, with extra value and joyful surprises for the guests who have been part of our journey over the past decade."

Building Momentum in the Next Decade … and Beyond

The 10^th anniversary celebration comes as Jollibee continues to build momentum in Canada and around the world. As a testament to its broadening consumer appeal, Jollibee was recently named to the 2026 TIME100 Most Influential Companies list and was ranked among the Top 10 Industry Leaders in Food & Drink on TIME Magazine's inaugural short list. 

The strong reception Jollibee has received from Canadian guests over the past decade, together with the experience it has gained operating in the market, is shaping the brand's next phase of growth. Jollibee plans to expand its Canadian footprint through franchise partnerships, with multi-unit franchise development agreements across British Columbia and Alberta representing a committed pipeline of 26 additional restaurants. This expansion will bring the brand's Jolly Crispy Chicken, Chicken Sandwiches, Peach Mango Pie and Jolly Spaghetti to more Canadian neighbourhoods.

To stay connected to the "Jolly Deals" Countdown, be sure to follow @jollibeecanada on TikTok, @jollibeecanada on Instagram, and @jollibeecan on Facebook to learn more about each week's featured offering. Fans can also download the Jollibee Canada App and sign up for Jollibee Canada Rewards. For more information about Jollibee's 10^th Anniversary celebration, visit http://ca.jollibeefoods.com/canada10th.

About Jollibee Group

Jollibee Foods Corporation (PSE: JFC) (the "Company") is one of the world's fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio that includes 20 brands (the "Jollibee Group") with over 10,700 stores and cafés across 33 countries.

The Jollibee Group's portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), Shabu All Day (70%), bubble tea brand Milksha (51%), and SuperFoods Group that operates Highlands Coffee (60%) The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S., and in Botrista, a leader in beverage technology.

The Jollibee Group's global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).

The Company has been recognized as the Philippines' Most Admired Company by the Asian Wall Street Journal, named one of Asia's Fab 50 Companies, and listed among Forbes' World's Best Employers and Top Female-Friendly Companies. The Company is also a five-time Gallup Exceptional Workplace Award recipient and featured in TIME's World's Best Companies and Fortune's

Southeast Asia 500 List.

To learn more about Jollibee Group, visit www.jollibeegroup.com

SOURCE Jollibee