Sichuan Changhong Electric Co. Ltd.

BERLIN, Sept. 4, 2026 /PRNewswire/ -- Grundig, the premium European home appliance brand, unveiled a new lineup spanning key categories including TVs, refrigerators, washer-dryer sets and air conditioners at IFA 2026. The event also marked a new phase in the strategic partnership between Beko, Grundig's parent company, and Changhong, following the licensing of the Grundig brand to Changhong in selected product categories and markets. The event presented the brand's latest product portfolio and marked the beginning of its next phase under the partnership.

By leveraging Changhong's R&D, manufacturing, and supply chain strengths alongside Grundig's deep European heritage and market presence, the partnership will further expand opportunities for Grundig in Europe and other international markets. Drawing on Grundig's deep-rooted legacy, design philosophy and market presence, the two companies will further integrate their respective capabilities and brand strengths, supporting Grundig's product innovation, brand operations and long-term growth in key markets.

Grundig's new lineup marks a key partnership milestone. The AURORA 100 flagship TV features RGB Micro-Focusing LED chips, OD8 ultra-narrow light-control technology and 9,720 independently controlled dimming zones. Its slim 39-millimeter profile and AI-powered Aurora Light Wings deliver an immersive audiovisual experience that combines vivid picture quality with a design that complements the home. The Space Pro refrigerator series pairs a slim 599mm depth with a spacious 600L capacity and a -3.5°C Fresh Zone. Rounding out the collection are integrated washer-dryers with 45°C heat-pump drying and AI-powered air conditioners featuring fresh-air circulation and purification.

From product design to the user experience, Grundig has consistently embraced its brand tagline, "It starts at home", designing appliances that blend naturally into living spaces. The newly launched products continue Grundig's focus on design, quality and smart experiences while incorporating localized innovation tailored to lifestyles in different markets.

Grundig's presence at IFA 2026 marks not only an important milestone in the brand's history, but also a significant step toward putting the Changhong-Beko strategic partnership into practice. Looking ahead, both companies will leverage their combined expertise in technology, branding, and market operations to drive product innovation. Together, they aim to expand Grundig's global footprint, offering modern home solutions that blend quality, innovation, and design.

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JAKARTA, Indonesia, Aug. 9, 2026 /PRNewswire/ -- On August 7, 2026, Changhong announced Indonesian pop icon Rossa (Sri Rossa Roslaina Handiyani) as its new Brand Ambassador. The collaboration marks another milestone in Changhong's efforts to expand its global brand presence while strengthening its localized operations in Indonesia and across Southeast Asia.

As one of Southeast Asia's largest consumer markets, Indonesia has become a strategic market for Changhong, driven by its large population and long-term growth potential. Partnering with Rossa is a natural extension of the company's localized brand strategy. Together, Changhong and Rossa will engage local audiences through campaigns that reflect Indonesian culture, raising brand awareness and building stronger connections with consumers.

Vaclav Lian, General Manager of Changhong Indonesia, said: "Indonesia is one of Changhong's key international markets, and our partnership with Rossa exemplifies our long-term commitment to local consumers. We will continue to deliver innovative products and reliable services that make everyday home life smarter and more enjoyable."

The partnership with Rossa is part of Changhong's broader strategy to strengthen its presence in Southeast Asia and engage a new generation of consumers. Alongside the collaboration, Changhong has expanded its after-sales support in Indonesia by introducing extended warranty coverage for key product categories—including televisions, air conditioners, refrigerators and washing machines—backed by 24-hour customer support. Through continuous innovation, Changhong delivers smarter products and better experiences, building stronger connections with local consumers.

The enhanced warranty and expanded service support demonstrate Changhong's confidence in its products and long-term commitment to the Indonesian market. Looking ahead, Changhong Indonesia will continue to enhance its products and services to better meet evolving customer needs, delivering smarter and more reliable home experiences for families across Indonesia.

About Changhong

Founded in 1958, Changhong is a leading global consumer electronics and smart home appliance company. Its portfolio includes televisions, refrigerators, air conditioners, washing machines, and smart home solutions, with products and services available in more than 160 countries and regions. Driven by innovation, Changhong develops technologies and products designed to make everyday living smarter, more convenient and more enjoyable for consumers around the world.

Visit Changhong Indonesia: https://changhong.co.id/

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SOURCE Changhong