Swatch Group AG Ltd.

Swatch Group AG Ltd. is a multinational conglomerate specializing in the design, manufacture, and sale of finished watches, jewelry, and watch components. As the world’s leading watchmaking group, it oversees a diverse portfolio of 16 globally recognized brands spanning the entire spectrum of watchmaking—ranging from high-luxury names such as Breguet and Harry Winston to accessible icons like Swatch and Tissot. Swatch Group AG structures its operations through two main segments: Watches & Jewelry, focused on crafting and commercializing timepieces and adornments, and Electronic Systems, which provides cutting-edge microelectronic components and is a key player in sports event timing technology. Beyond manufacturing, the group is highly vertically integrated, producing nearly all essential watch parts internally and distributing products via an extensive global network. This vertical integration supports both its branded sales and the supply of movements and components to third-party watchmakers. Headquartered in Biel/Bienne, Switzerland, Swatch Group AG is recognized not only for its contributions to the luxury goods and consumer discretionary sectors but also for its significant influence on Swiss manufacturing, innovation, and retail channels worldwide.