The Swatch Group AG

The Swatch Group AG is a multinational holding company specializing in the manufacture and sale of finished watches, jewelry, watch movements, and related components. Renowned as the world's largest watchmaking group, The Swatch Group encompasses a diverse portfolio of prestigious brands, including Breguet, Blancpain, Omega, Longines, Rado, Tissot, Hamilton, and Swatch, among others. This enables the company to serve an extensive range of market segments, from high luxury to accessible fashion watches. In addition to its branded products, the group is a pivotal supplier of essential watch components—such as hands, cases, movements, and sapphire crystals—supporting both internal production and external Swiss and international watchmakers. The company’s activities also extend to electronic systems and sports event timing, reinforcing its leadership in technological innovation within the industry. Headquartered in Biel/Bienne, Switzerland, The Swatch Group sustains a global presence across the key regions of Europe, Asia-Pacific, the Americas, and the Middle East, playing an integral role in shaping and supporting the global watch and jewelry market.