The Swatch Group Ltd.

The Swatch Group Ltd is a leading Swiss conglomerate specializing in the design, manufacture, and sale of watches, jewelry, and electronic systems. Established in 1983 through the merger of two prominent Swiss firms, the group was pivotal in revitalizing the Swiss watch industry during the quartz crisis. The Swatch Group is recognized as the world’s largest watch company, with a diverse brand portfolio that spans accessible, mid-range, and luxury segments—its brands include Swatch, Omega, Longines, Tissot, Breguet, and Harry Winston. Operations are divided into Watches & Jewelry and Electronic Systems, with the group providing both finished timepieces and critical components. Beyond consumer products, Swatch Group supports the broader industry through its research, development, and production capabilities. It plays a significant role in the global luxury goods market, employing over 33,000 people worldwide and maintaining a strong presence in both developed and emerging markets. The company’s enduring impact is underscored by its legacy of innovation, brand diversity, and significant contributions to Swiss manufacturing and craftsmanship.