Swatch Group AG

Swatch Group AG is a leading multinational holding company specializing in the design, manufacture, and sale of finished watches, jewelry, watch movements, and components. Headquartered in Biel/Bienne, Switzerland, the company is renowned as the world’s largest watchmaking group, operating an extensive portfolio of 16 well-known brands including Omega, Longines, Tissot, Breguet, Blancpain, and Swatch. Beyond watches and jewelry, Swatch Group also produces crucial components—such as movements, cases, and electronic systems—not just for its own brands but for third-party watchmakers worldwide. The company’s activities span various segments, including electronic systems and sports event timing, reflecting its technical expertise and innovation. With a global presence across multiple continents, Swatch Group holds a pivotal position in the luxury goods sector, driving trends and supporting the continued reputation of Swiss watchmaking excellence.