Swatch Group AG

Swatch Group AG is a renowned conglomerate specializing in the production of watches and related components. As a pivotal entity in the global watchmaking industry, Swatch Group AG not only crafts its own line of consumer wristwatches but also supplies essential parts to other watch manufacturers. The company boasts a diverse portfolio of brands ranging from luxury names like Omega and Breguet to more accessible lines such as Swatch and Tissot, each offering unique designs and innovations. With a significant influence on both the luxury goods and consumer electronics sectors, Swatch Group AG maintains a vital role in introducing technological advancements like smartwatches, while upholding traditional Swiss craftsmanship. The group operates globally, with a strong presence in both retail and e-commerce channels, reflecting its adaptability in a dynamic market. Headquartered in Biel/Bienne, Switzerland, it leverages international demand for quality timepieces and remains a key player in defining fashion trends and technological integration within the industry.