Swatch Group AG

Swatch Group AG is a leading multinational holding company specializing in the design, manufacture, and sale of finished watches, jewelry, and high-precision components. Renowned as the world’s largest watchmaking group, it operates an integrated business model, producing nearly all the components required for its timepieces and supplying movements and parts to other watchmakers globally. Swatch Group AG manages a diverse portfolio of 16 prominent watch brands, including luxury names such as Breguet, Harry Winston, Blancpain, Omega, and Longines, as well as accessible brands like Swatch and Flik Flak. Beyond watches, the company is active in electronic systems, ceramics, and sapphire manufacturing for industrial applications, and has a notable presence in the field of sports event timing. With an extensive distribution network and manufacturing footprint spanning Asia-Pacific, Europe, the Americas, and other key markets, Swatch Group AG plays a pivotal role in shaping both the high-end and mainstream segments of the global watch industry.