Adidas AG

Adidas AG is a renowned multinational corporation known for designing and manufacturing sports footwear, apparel, and accessories. Functioning primarily as a sportswear giant, Adidas AG's products cater to a diverse range of athletic and casual wear markets, impacting numerous sectors including sports, lifestyle, and fashion industries globally. The company is synonymous with high-performance sport attire that integrates innovative technology designed to enhance athletic performance, as well as fashion-forward designs that appeal to the everyday consumer and dedicated athletes alike. Adidas operates a significant presence in both retail and e-commerce, distributed through a combination of its own branded stores, online platforms, and partnered third-party retailers. Established in 1949 and headquartered in Herzogenaurach, Germany, Adidas AG continues to play a pivotal role in shaping sports fashion and consumer sportswear trends, maintaining its status as one of the leading global brands in the sports equipment industry.